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    Association News


Know Your Customers:

Highlights from The 2019 IHRSA Health Club Consumer Report

by Kristen Walsh

In order to adequately recruit, serve, engage and retain health club customers and members, it’s crucial to understand them – their needs, their wants and their behaviors. That’s why IHRSA’s annual Health Club Consumer Report is consistently one of the association’s best-selling publications.

The 2019 edition, released in September, is based on a nationwide sample of more than 20,000 interviews and provides demographics and health, sports, and fitness participation data on U.S. health club consumers.

The following are “10 Key Findings” from the new report:

1. One out of five Americans ages 6 and older belong to a health club. More than 62 million Americans belonged to a health club in 2018, representing 20.8% of the total population ages 6 and older.

2. Health clubs attracted a record-high number of Americans. Including both members and non-member users, health clubs attracted a total of 71.5 million consumers in 2018.

3. The average annual household income (HHI) for health club members was $79,230 in 2018, consistent with recent years. Approximately two out of five health club members come from households with an annual income of at least $100,000 (40%).

4. On average, members attended a health club 105 days in 2018. Members between the ages of 35 and 44 used a health club most frequently at an average of 116 days, while the under 18 age group used a health club least frequently at an average of 65 days.

5. Consistent with historic trends, treadmills remained the No. 1 attraction at health clubs, claiming utilization by 42% of total members. Resistance machines were second, attracting usage from 35% of members.

6. Roughly 15% of health club consumers used a personal trainer in 2018. Approximately 44% of personal training users were female, while 56% were male.

7. Roughly 26% of health club consumers engaged in small group training in 2018. Approximately 54% of small group training participants were female, while 46% were male.

8. Core health club members, who attended the club for at least 100 days in 2018, accounted for nearly 47% of total members. Roughly one out of five health club members utilized the health club at least 200 days in 2018 (approximately 20%).

9. Average tenure for all health club members was 4.8 years. Older members stayed longer than younger members as the 65+ age group indicated being members for an average of 7.5 years, while the 18-24 age group indicated being members for an average of 2.9 years.

10. Roughly one out of five members belonged to more than one club (20%). Members of boutique studios were more likely to belong to more than one club than members of full-service facilities.

Visit to learn more and to purchase the 125-page report. The price is $99.95 for IHRSA members and $199.95 for non-members..










Prescription To Get Active Asks For Your Support

Canada has a problem that we can help fix – over 98% of the healthcare industry’s resources are dedicated to treating illness NOT preventing it . Canadians are victims of fragmented health and fitness industries that don’t communicate. This is costing the Canadian healthcare system over $10b a year ($29b when you factor in excess weight as well), while sedentary lifestyles are a higher risk of premature death than obesity, smoking, or diabetes combined.

We need a paradigm shift in our thinking and actions that starts with the Prescription to Get Active Program . The program is designed to make physical activity an extension of the healthcare system for all Canadians. It helps connect Canadians to healthcare professionals to write a prescription for activity that can be redeemed for access to fitness/recreation options that can be provided by you.

The goal for the program is to have prescriptions written in every province and territory, every major city and every rural area in Canada. This means not only having doctors across the country writing prescriptions, but also recreation and fitness providers, activities, and online support options provided by fitness professionals like you.

Help us spread awareness and raise funds to accomplish this by:
Visiting the GoFundMe campaign and making a donation
Sharing these posts through your own Facebook , Instagram and LinkedIn channels
Watch and share our YouTube video about the problem and program
Please help support this program by donating, sharing and helping us to help more Canadians get active and improve our healthcare system through prevention.

Together we CAN make a difference.

GoFundMe campaign:
YouTube video:



100th Studio Makes Orangetheory Fitness Canada's Fastest Growing Fitness Brand

Science-based, full-body-workout chain flourishes thanks in part to active franchising strategy and advanced fitness technology

Seven years after their 2012 arrival, Orangetheory Fitness has opened the country's 100th location in Canada in Vancouver, British Columbia. Located at 3055 West Broadway, OTF West Broadway is the 9th location to be opened by former Vancouver Canucks star Trevor Linden and his ownership group. The opening of this location has made Canada the first country outside of the United States to open 100 studios under the brand, and the first fitness studio chain to do so in Canada. The fitness and technology company continues to experience strong growth in Canada and internationally through strategic franchising and a commitment to technology advancements for its members.

"We are incredibly proud to reach this milestone so quickly," says Blake Macdonald, President, Orangetheory Fitness Canada. "Opening 100 studios in less than 7 years makes us the fastest growing fitness brand in Canada which is a testament to Canadian fitness interests and our unique trifecta of science, coaching and technology."

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Michael Johnson Performance Partners with Technogym

Technogym’s SKILL LINE has enhanced sports performance and training for professional Athletes

 Michael Johnson Performance (MJP), has partnered with TECHNOGYM, the world’s leading designer and producer of technology-driven smart connected sports performance equipment and the official equipment provider of seven editions of the Olympic Games, to supply equipment and solutions to enhance the offerings of what is widely considered to be one of the leading athletic performance training facilities in the world.

“Technogym has been our performance brand of choice for years, and to collaborate on this level allows us to offer more dynamic, interactive programs for our clients,” said Lance Walker, Executive Vice President of the MJP.  “We have always recognized the next-level capabilities of Technogym and are excited to utilize these features to help improve the performance of athletes from around the world.”

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Anytime Fitness International Announces Stages® Indoor Cycling as Global Bike Partner

Stages Cycling, recently announced a partnership with Anytime Fitness, the world’s largest global fitness franchise. The global partnership will focus on Stages’ newest innovations in the virtual bike category: Stages Solo and the LES MILLS VIRTUAL BIKE. The two virtual bike models present a unique opportunity for Anytime Fitness franchisees outside of the United States and Canadian markets, to bring a whole new element of fun and functionality to their diverse offering of fitness and training options for members.

“Stages Cycling classically partners with the biggest and best in the business, whether that’s supplying power meters and/or head units to Team UAE and Team Wanty-Gobert in this year’s Tour de France, or providing indoor bikes and technology to the world’s top clubs and studios,” says Eric Jaworsky, Senior VP of Global Sales and Marketing for Stages Cycling. “We are excited about the opportunity to enhance the global Anytime Fitness offering by providing a superior group cycling experience for individual riders on the club floor.”

Stages Cycling is the pioneer in using power data to inform and inspire athletes’ performances, with a product range of indoor bikes and indoor cycling software, as well as power meters, GPS units, and coaching software for outdoor cycling. These innovations drive the unique, highly engaging interfaces and programming on the two virtual bike models.

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Trak Fitness Celebrates 10 Years in Business

As Trak Fitness LLC reaches its 10 year anniversary I want to personally thank you for your support.

Trak Fitness LLC was launched in 2009 with the goal of improving the functionality and versatility of exercise equipment by developing high quality handles and attachments with advanced functionality.

What started as a patented multi-rotational handle has  grown into a full line of accessories that allow users to perform full range-of-motion, functionally advanced exercises on cable based weight machines and indoor rowing machines.

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Fitness Business Canada magazine will transition to a fully digital platform only via our website at, social media platforms, and E-newsletter.

The print edition will no longer be published due to increased production/distribution costs and as suppliers continue a gradual move from traditional print advertising to digital and other direct marketing initiatives.

To ensure you receive our free E-newsletter and update bulletins, please register at

The FBC team will continue to deliver the latest industry and supplier news, event updates, and editorial features drawn from the fitness industry across Canada. To search for products and services from suppliers, visit our online directory at To post a free classifieds, employment ad or event highlight, go to

To contribute to FBC online, make an article suggestion, or for further questions, please email



by Lauren Walker

The journey towards Winter can bring changes to our fitness routine. Staying motivated over the colder months can benefit your mental and physical health. Get out in your community and see what they have to offer. Whether you enjoy activities inside or out there are always opportunities to stay active.

Here is a list of some indoor and outdoor Winter Activities:

Indoor Activities:
1) Joining a Gym
2) Public Skating
3) Pickleball
4) Swimming
5) Volleyball

Outdoor Activities:
1) Running
2) Cross Country Skiing
3) Snowshoeing
4) Pond Hockey
5) Skating Trails

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    What's New

whatsnew StrongerU Senior Fitness is Canada’s first pre-choreographed senior fitness series offering online certification and monthly class releases in four programs types - Cardio, Strength, Stretch, and Circuit. Each month, StrongerU Senior Fitness Instructors receive 30-minutes of new content in the form of an instructional video and choreography notes. StrongerU Senior Fitness is artfully designed to keep participants engaged and working towards meeting Canada’s physical activity guidelines. Visit: to subscribe to our newsletter to receive updates, announcements and a special introductory offer for our September 1st launch. For more information contact: Emily Johnson,Founder and Creative Director,StrongerU Senior Fitness


October 9-11, 2019, Hilton Chicago

Featured Conference Topics Include:

- Leadership & Management
- 'NEW' - Healthcare & Fitness Integration
- Technology & Trends
- Programming

Visit: for more information or to register.
    About FBC

FBC 2019


(FBC), first published in January 2000, is the primary trade magazine for owners, managers and staff of health and fitness facilities across Canada.

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