header splash August 13th, 2019




Fitness Business Canada magazine will transition to a fully digital platform only via our website at, social media platforms, and E-newsletter.

The print edition will no longer be published due to increased production/distribution costs and as suppliers continue a gradual move from traditional print advertising to digital and other direct marketing initiatives.

To ensure you receive our free E-newsletter and update bulletins, please register at

The FBC team will continue to deliver the latest industry and supplier news, event updates, and editorial features drawn from the fitness industry across Canada. To search for products and services from suppliers, visit our online directory at To post a free classifieds, employment ad or event highlight, go to

To contribute to FBC online, make an article suggestion, or for further questions, please email



Prescription to Get Active Launches Fundraising Campaign to Help More Canadians

The Prescription to Get Active program has launched a fundraising campaign to help scale the program to more Canadians.

With inactivity being a higher risk factor for premature death than smoking, obesity, diabetes and hypertension, it is also costing our healthcare system $10b annually. The Prescription to Get Active program is looking to change this by giving healthcare providers the ability to prescribe activity, and patients redeeming those prescriptions limited free access at a fitness or recreation centre in their area to get started.

We are looking to expand the program to more areas in Canada and need your help putting the people and funds in place to do that. Please visit our GoFundMe and support us by donating and/or sharing it with other Canadians:"











What do Fit Pros Want From Their Leaders?

By Nathalie Lacombe

In one word: growth! A commonality amongst fitness professionals of all age groups and levels of experience is that they have a greater chance of connecting with and being loyal to an employer who cares about their growth.

Leaders who grapple with the struggle of expecting full-time commitment from part-time staff need to consider what they have to offer their teams beyond a steady paycheck. The great news is that providing opportunities for our staff to grow doesn’t have to be incredibly expensive or time-consuming, but it does involve three key elements.

1) Learning
There seems to be a battle brewing amongst hiring fitness clubs for the biggest education allowance and although it might attract new candidates seeking “support” from their employer, it can translate to a lot of spending without the right return on investment.

Before spending a dollar of your club’s money and an hour of your employee’s time, finding out what truly matters to their growth will ensure you both benefit from the education you subsidize.

Spend some one-on-one time with your staff in order to get a better understanding of the targeted development you can support related to:
- Their knowledge, skills, and abilities
- Their goals and desires
- Their preferred learning styles

Having these conversations every few months with your staff not only demonstrates that you care about their career growth and how it connects to your business goals, but also ensures you keep up with how our face-paced industry influences their desires.

It’s important to remember that most fitness professionals aren’t looking for typical “corporate” development conversations i.e. asking with their 5-year goals are. Instead, ask them two relevant questions:
- What are they most passionate about right now?
- What are they excited to learn next?

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    Supplier News  

pic5Technogym: Official Supplier to the Lima 2019 Pan American Games

TECHNOGYM will be Official Supplier and Bronze Sponsor to the LIMA 2019 PAN AMERICAN and PARAPAN GAMES.

TECHNOGYM is been selected to create the training center for the most important sporting event of the American continent that will be held for the first time in Peru from July 26th to September 1st that will gather 6,700 athletes, who will participate in 39 sports and 61 disciplines.

“Following our long-standing partnership with the Olympic movement as Official Supplier to the last 7 edition of the Games, we are proud to be part of the Pan Am Games in Lima” said Nerio Alessandri, President and Founder, TECHNOGYM - “We are committed to creating exceptional equipment, technology and solutions for all athletes in the world supporting them in improving their performances and reaching their best potential”

TECHNOGYM will provide equipment that is accessible to Pan and Para athletes for the training center located in Lima in the Athlete Village.

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pic5Ontario Chamber of Commerce selects David ‘Patch’ Patchell-Evans for the 2019 OBAAs Lifetime Achievement Award

[London, ON]— The Ontario Chamber of Commerce is proud to announce GoodLife Founder & CEO David ‘Patch’ Patchell-Evans as the 2019 Lifetime Achievement Award recipient at the Ontario Business Achievement Awards (OBAAs) being held on Thursday, November 14 at the Beanfield Centre in Toronto.

The OBAAs are the most recognized industry gala in the province focused on celebrating business success. Award recipients exemplify why Ontario is the best place to live, work, and do business. Each award recipient is selected by a panel of judges whose background and experience provide the needed independence to select award recipients that epitomize the spirit of the OBAA categories.

The OBAA Lifetime Achievement Award is given to a proven achiever and strong contributor to Ontario’s economy; a pioneer in their defined business industry who has had a positive impact on the province.

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pic1 “Change is Good”

by Lauren Walker

Making minor changes can foster some feedback from members. It’s not necessarily positive feedback either. We are currently doing some rearranging and reorganizing at our facility. After many years we have decided to part with some of our equipment. As well we have changed the format of our group classes. It’s only natural that people wonder what is going on. As managers and owners it is our duty to foster a positive change.

Most of us are creatures of habit. If something happens to disrupt that, we are most likely going to notice. I understand why some members might find it frustrating. Unfortunately you cannot satisfy everyone. Here’s how I look at it: The purpose of being a good business person is to benefit the majority of your clientele. Keep in mind if more customers are happy at your gym, they will most likely refer new members.

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    What's New

whatsnewAward-winning fitness presenter Krista Popowych, Director of Education for JumpSport, was part of the team that presented Battle of the Bounce at the recent IHRSA show. The rhythm-infused total-body workout included Latin influence and explosive choreography on a fitness trampoline as an example of new programs that health clubs and fitness studios can add to their line-up. JumpSport offers certification courses and a variety of programming for fitness professionals, including a routine led by Popowych. For more information, call (408) 213-2551 or visit


August 14 - 18th, 2019
Metro Toronto Convention Centre

    About FBC

FBC 2019


(FBC), first published in January 2000, is the primary trade magazine for owners, managers and staff of health and fitness facilities across Canada.

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