header splash May 13th, 2019



RE:SOUND and SOCAN Partner to Create New Music Licensing Organization

(Edit note: Fitness Industry Canada is currently assessing any implications for the Fitness Industry of the newly created music licensing organization.)

With goals of simplifying music licensing for organizations across Canada that benefit from music, and to source and return more earned royalties to Canadian songwriters, composers, publishers, labels and performers, RE:SOUND and SOCAN have created Entandem.Co-owned and overseen by RE:SOUND and SOCAN, Entandem brings the music licensing now managed separately by each organization into a single, jointly-operated business. With Entandem, retailers, restaurants, nightclubs, fitness clubs and other organizations that use music will be able to complete their licenses in a single transaction.

The new joint venture will be launched in July 2019. Until launch, licensing will continue to be administered separately by RE:SOUND and SOCAN, without change."Entandem is all about simplicity," said Ian MacKay, president of RE:SOUND. "For most businesses that use music, a single licensing organization means a simplified experience, by interacting with one organization instead of two, with one payment for both RE:SOUND and SOCAN music licenses, and one point of contact to answer questions and resolve issues."

Whether recorded or live music, it is the law in Canada that businesses must pay for the music they use so that those who made the music can be fairly compensated, just as restaurants pay food suppliers and nightclubs pay for the liquor they serve.Entandem will administer the licensing process as RE:SOUND and SOCAN do today, bringing royalties to Canadian songwriters, composers, publishers, labels and performers. Music licenses will continue to be based on agreements with users or tariffs approved by the Copyright Board of Canada.

Entandem will be jointly owned and overseen by RE:SOUND and SOCAN. However, in its day-to-day activities, it will operate separately from the parent organizations, under separate management.The new organization will operate nationwide and will have premises in both downtown Toronto and Montréal.

Existing licensing teams from each company will come together in shared locations.Further information about Entandem is available at the organization's website,








    Training & Development

Fit for Business - Is your business operating at peak performance level?

by Greg Simmons, Health Systems Group

We all know what a fit person looks like. But what about a fit business?Just like the body, success can be affected when weak areas are not addressed and improved. Use the following questions to explore the key factors that may be holding you back from achieving your business’ full potential.

How strong is your brand?
Your brand is defined as your business identity and how you are perceived in the community. More than just a trademark or a fancy logo, a brand is a collection of user experiences. If your brand promises cutting edge equipment and excellence in customer service and programming, be sure you are offering these. Upholding a brand promise takes continuous effort and attention to detail. A reputable brand takes a long time to build and just a short time to erode.

How agile are your staff members?
Can your team members shift from instructors to problem solvers to member greeters to promoters to cleaners? The service industry is fast paced and full of daily (and sometimes hourly) surprises. Hire team members with the ability and desire to be part of the bigger picture in terms of fulfilling and exceeding their job descriptions.  Set clear expectations and provide training that covers handling difficult situations.

How flexible are your finances?
Annual budgeting and forecasting lets a business predict expenses and make plans for purchases. But not everything is predictable. If you are stretched month to month without a cushion, it puts your business in a precarious position when an unexpected expense or an event causes a shortfall. Having flexibility with your finances is essential to business longevity.

How powerful is your programming?
The fitness industry has never been so competitive, especially with today’s numerous branded group fitness and small group training programs. While licensing these products can come with advantages, the added expense may or may not be a good investment for your facility. A program plan that offers members your own unique and intriguing product—that includes consideration of your target market, strong promotion and a team of creative, competent instructors—may be able to deliver similar results without the expense. With a lacklustre or status quo program plan, your operation may survive but not thrive.

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    Supplier News  

pic5Brunswick Announces Sale of Fitness Business

Brunswick Corporation (NYSE: BC) recently announced it has entered into a definitive agreement to sell its Fitness business to KPS Capital Partners, LP, a private investment firm, in an all-cash transaction for approximately $490 million.

Following completion of the sale, Brunswick will be comprised solely of its global marine portfolio, which includes market-leading positions in propulsion, parts and accessories, boats and services.“With the sale of the Fitness business, we sharpen our focus on Brunswick’s unique and formidable marine platform,” explained Brunswick Chief Executive Officer David Foulkes.  “Brunswick has an impressive stable of recognized and respected brands and offers the right products and services uniquely concentrated in growing and emerging marine market segments.

Brunswick is exceptionally positioned as a leader in the marine industry, and we are excited about the bright future ahead of us.”The signing of this agreement is the culmination of a thorough process led by Brunswick directors Dave Everitt and Dave Singer that was designed to best position the Fitness business for the future and maximize value for Brunswick shareholders, according to Foulkes.“As we considered avenues to separate our Fitness business, including a potential spin-off, we received strong buyer interest from a number of parties.

After thoughtful evaluation of a range of options and a robust auction process, we concluded this sale is the best outcome for Brunswick and our shareholders.  With some of the strongest brands and most accomplished people in the industry, the Fitness business is well positioned to succeed.  We thank our Fitness employees for their many contributions to Brunswick and wish them well in the future.”

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pic5iPlayCO Celebrates 20 Year Anniversary

iPlayCO, a manufacturer of safe, fun play structures enjoyed by children of all ages, is proud to celebrate its 20th anniversary.  Founded in 1999 in Langley, British Columbia, Canada, iPlayCO has installed play structures in over 70 countries and employs over 150 team members at offices in Canada, Italy, Bulgaria and the Philippines.iPlayCO’s first project, completed in April 1999, was for a restaurant in San Jose, Costa Rica.

Twenty years later, we have completed over 4,000 installations, ranging in value from approximately ten thousand dollars to over two million dollars.  Our largest playground order, the 24,938 square foot play center in the Mall of Dharan, Al Khobar, Saudi Arabia is recognized in the Guinness Book of World Records as the largest children’s soft-play area ever built.iPlayCO’s success is founded on the drive and creativity of its employees.

We are one of very few companies in our industry with the ability to custom-design projects when a customer envisions a play center with elements currently unavailable “off the shelf” from any supplier. iPlayCO designs, manufactures and installs play structures, providing a personalized experience from initial concept to the day a new facility opens its doors to welcome local children for the first time.

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pic1 Picking up the pace – it’s good for the heart!

by Patricia Clark

Many older Canadians have heart disease, or know someone who does. Heart disease, also known as cardiovascular disease, occurs when the heart and blood vessels are no longer able to provide the oxygen and energy we need for everyday activities. It is the number one cause of death worldwide. The World Health Organization predicts that by 2030, more than 23 million people will die from the disease.

What many people don’t know is that small changes in their exercise routine can go a long way in preventing heart disease. With a few simple changes, their next walk around the neighbourhood or on the treadmill will give them more protection from heart disease.

How can faster walking prevent heart disease?

Canada’s Physical Activity Guidelines recommend that older adults get at least 150 minutes of physical activity, such as walking, each week. Managing to find the time or opportunity to exercise for 150 minutes can be challenging. So how can you make it worth your while for your clients?

Researchers have found that increasing the intensity of the walk or jog by even small amounts can reduce the risk of heart disease. When an older adult chooses to exercise at a higher intensity, they reduce their risk of heart disease twice as much compared to exercising at a low intensity.

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pic1 Bad Business: The Top Four Red Flags

by Lauren Walker

A gym suddenly closes and you’re left stranded and your money is gone. This happened recently and left many members angry and frustrated. Why do gyms do this to their loyal members? When a gym is going out of business here are some red flags to watch out for.

Red Flag #1
Who do you speak to about problems with the gym? If the owner is not accessible, then how can problems get solved? When you have never seen or spoken to the owner, then odds are they probably won’t show up. It’s often very difficult to get someone on the phone after multiple attempts.

Red Flag #2
Has the business has changed ownership multiple times? This often indicates the owner is losing money and the business isn’t profitable. Owners who invest in franchises tend to get out when the going is rough. They try to cut their losses and run!

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    Association News
National Health & Fitness Day App


By Trisha Sarker, Fitness Industry Canada


In support of the National Health and Fitness Day on June 1st, 2019, we will be producing a custom version of our ExerGuide app to help engage Canadians with the workouts being done at Major’s Hill Park and as a way to distribute day passes to participating facilities.

The free app will contain branded exercises and workouts by different fitness partners that users can browse and make lists of their favourites. When the users sign up to the app, they will unlock more fitness content and be emailed their free day pass for NHFD.

How It Works
The Trainer Plus ExerGuide app is an engagement and lead generation tool for fitness brands to provide content for users to discover, favourite and request support from a trainer. You can see a video of how it works here.

The app includes:
● Exercise list that users can search through and favourite exercises
● Exercise details including video, picture, exercise instructions and equipment needed
● Workout list where users can search and view workouts. Users will be able to search by contributor to find specific workout content.
● Favourite list where users can request a program with the fitness content they have added to the list
● A Freemium sign up/in that allows some content for free and all content behind an invite/payment wall

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    What's New

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Saturday, June 1st, 2019
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    About FBC

FBC 2019


(FBC), first published in January 2000, is the primary trade magazine for owners, managers and staff of health and fitness facilities across Canada.

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