header splash July 10th, 2018

 
    Association News
 

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Key Takeaways from The IHRSA
Asia-Pacific Health Club Report

by Kristen Walsh, Associate Publisher, IHRSA

According to a new IHRSA report, the Asia-Pacific region serves 22 million members at more than 25,000 health clubs. In total, this market generates annual revenues of US $16.8 billion.

 The IHRSA Asia-Pacific Health Club Report (Second Edition) was released in May in collaboration with Deloitte and is sponsored by Perfect Gym. It demonstrates that fueled by growing economies, the health club industry in the Asia-Pacific is robust, with significant potential for continued growth. Only two markets in the region are considered mature: Australia and New Zealand have the highest penetration rates at 15.3% and 13.6%, respectively. While the fitness market shows signs of rapid growth and professionalization in Hong Kong (5.85%), Singapore (5.8%), and Japan (3.3%), opportunities for growth remain in the Philippines (0.53%), Thailand (0.5%), Indonesia (0.18%), and India (0.15%).

Along with such growth opportunities come challenges. Real estate costs, rental availability, infrastructure underdevelopment, need for professionalized services, and increasing competition are some of the challenges club operators face in the Asia-Pacific market. However, a favorable economic outlook along with increasing health awareness and demand for group exercise and personalized training are all expected to drive industry growth.

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    Q&A
 

"Which of Your Programs is Most Popular With Your Older Adult Members?"


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Active Aging Canada launched our Mall Movers program two years ago, a stretch and strengthen class in enclosed malls followed by walking in the mall before the stores open. Eight malls participated in the free program over the two year period with a total of 225 registered Movers. Malls are a safe and barrier-free environment. Participants received TheraBands and exercise balls to augment their strength class.


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Many of the older adult programs that are popular in our centre are evidence-based medical exercise programs. They offer aspects of prevention and management of chronic illnesses such as osteoporosis and diabetes. As well, programs that help manage stress and pain is a growing trend in our facility, for example, Mindfulness-Based Stress Management (MBSR), Osteo-Circuit™ and Intro to Tai Chi. Partnering with local healthcare providers, such as diabetes nurse educators and physiotherapists, was extremely helpful in establishing credibility and increasing the number of referrals from other healthcare practitioners. Additionally, older-adultspecific classes have been an effective strategy for member retention because they provide opportunities for community engagement amongst peers.



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Vintage Fitness specializes in training people who are 50+. We have 11 trainers on our team and cover the GTA, so we have a broad range of clients from competitive athletes to frail older adults. One commonality amongst clients is that they love when we change their routines and explain how new exercises will bring them closer to their fitness goals. Many of our older clients like to do balance training on balance pads to help to reduce their fear of falls and assisted stretching is a favourite.





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To see the full answers from each participant, select 'continue reading'

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    Featured Article
 
Disrupting The Way We Age

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By Colin Milner

Technology continues to transform the way we live and work

What will it take to age well?

This simple question has spawned industries around the world, as researchers, product developers and service providers all search for optimal solutions. There is a growing thirst within society, among young and old alike, not only to manage the challenges of poor health, but also to embrace the opportunities associated with aging well. The heartbeat of aging well? It might just be technology.

Today’s technology offers us the ability to fill the gaps, to meet new expectations and to connect in ways once left to the imagination of science fiction writers. The human touch must never be replaced. Yet we certainly are working hard at replacing humans—think robotics and artificial intelligence, as well as the environments we engage with; think augmented reality, virtual reality and holograms. These are only a few of the ways in which we will interact differently in the future.

Let’s consider a few technologies set to disrupt the fitness industry and the way we age:

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    Supplier News  
pic5Technogym and ACE Announce Collaboration to Enhance Education for Fitness Professionals

 TECHNOGYM,  and the American Council on Exercise (ACE), the leading nonprofit exercise professional and health coach certification organization today announced a partnership aimed at helping fitness professionals maintain the most current knowledge of industry advancements available. Through this collaboration, TECHNOGYM hopes to grow its successful Master Trainer Network and advance the education outreach available for personal trainers, coaches, educators and researchers.

The newly established collaboration between TECHNOGYM and ACE will enhance the resources available for over 75,000 certified health and fitness professionals looking to continue their education and secure a leadership position in the industry.

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pic5Power Plate Introduces Prepare-Recover Software in 7 Series Models

Power Plate, recently announced the launch of its new Prepare-Recover software, available for all 7 series models. The new software provides prescriptive direction on simple pre- and post-workout routines designed to improve the overall efficacy of the users’ workout.

Prepare-Recover software was developed for member-based commercial fitness facilities offering cardio, strength, high-intensity interval training (HIIT) and group exercise options, while being the perfect solution for at-home users to bookend their workouts.  The software is easily integrated into each of these different workout programs to increase their efficiency and effectiveness. A simple five-minute warm up and cool down using Power Plate will help users improve the quality of their workout and achieve their performance goals quicker, while reducing post-workout soreness and risk of injury.

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pic5European Fitness Giant Basic-Fit Partners with Wexer to Roll Out its Virtual Cycling Classes

Basic-Fit, has announced plans to extend its virtual cycling offering across its network of over 530 clubs, supported by digital fitness specialist Wexer. Basic-Fit has already invested in producing its own virtual GXR class content, with a hi-tech production studio in the Netherlands creating around 28 new classes every two months.

The roll-out of the new GXR Indoor Cycling classes will now be facilitated by a partnership agreement with Wexer, whereby Basic-Fit will exclusively use Wexer as the platform to deliver its virtual cycling classes. Rene Moos, CEO of Basic-Fit, explains: “At Basic-Fit, we aim to make fitness accessible to everyone across Europe by constantly innovating, using technology to make fitness easy, affordable and fun.

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Columns

pic1 David vs Goliath – Surviving 17 Years From Scratch – P26: Broken Relationships

by Gino Arcaro

Successful customer retention is based on two relationships. The first relationship is obvious. The second relationship is not.

The first relationship is the business-customer relationship. The second relationship is customer-customer relationships. When we started X Fitness from scratch as an independent gym in 2001, we focused exclusively on the business-customer relationship and completely ignored the customer-customer relationship. The business-customer relationship is one of the most complex relationships known to wo/mankind. It requires building a connection with a stranger at warp-speed. If you can’t build rapid-fire connections with strangers, it is impossible to recruit enough customers to survive in the gym business.

After you successfully recruit customers, you have to change the business-customer connection into a bond. Strengthening a connection to a bond requires more than ordinary customer service. Changing a connection to a bond requires a number of strategies need to strengthen a relationship from a lower level to a higher level. A bond is the strongest possible relationship. Building bonds is the key to successful customer retention which is the pulse of our gym. How we change a connection to a bond will be explained in future articles.

You can control the business-customer relationship. Unfortunately, customer-customer relationships are a different story. You can’t fully control them. Bad customer-customer relationships are one of our Top Ten Problems at X Fitness that threatens our gym.

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    Classifieds
 

knifeFree
Classified
Postings

Selling Used Fitness Equipment?
Looking for Staff?

Post free in our Classifieds Section (B2B Only)

Post your free classified here: fitnessbusinesscanada.com/contact

Check out our Classifieds here: fitnessbusinesscanada.com/category/classifieds

 
    What's New
 

whatsnewIntroducing Canali System, handmade and assembled in Italy. The rotating technology emphasizes primary muscles while eliminating spinal compression, reducing joint stress and maintaining correct posture. The absence of weight stacks and pulleys allows for differentiation in the angle of rotation and increasing tension throughout the range of motion with complete core engagement. Resistance is easily changed with the glide of a selector knob. For more information, visit www.ktigymdesign.com, email info@ktigymdesign.com or call (443) 930-5381.

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    Events
 

2018 canfitpro World Fitness Expo

August 8 - 12th, 2018

Metro Toronto Convention Centre

See details at: worldfitnessexpo.com

 
    About FBC
 

FBC 2018Fitness Business Canada (FBC), first published in January 2000, is the primary trade magazine for owners, managers and staff of health and fitness facilities across Canada. To get your copy, call our office at 905-873-0850, email us at fbc@fitnet.ca or click here to subscribe online.

Next Issue: Fall 2018
Special Feature: Product & Service Directory
Business Profile: Keystone Fitness

plus much more...look for it this Fall!

» Get Fitness Business Canada


 
     
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