header splash May 4th, 2018



Fitness Business Canada Publishing Frequency Update

Starting this June, FBC magazine will be moving from a bi-monthly (six issues per year) print schedule to a quarterly (four issues per year) print schedule with enhanced digital content available via our website (www.fitnessbusinesscanada.com) and monthly newsletter.

For the balance of 2018, FBC will publish in June and October and then quarterly for 2019 and beyond.

We look forward to continuing to serve the fitness industry in Canada with reader-driven articles, news and reports on the latest fitness equipment and trends.

    Supplier Profile


Join the Tribe

TRIBE Team Training brings together the best of personal training and group exercise

by Kathryn Korchok

Sue Richard and Haagon East co-founded TRIBE Team Training (www.tribeteamtraining.com) in New Zealand in 2012. As club owners and former executives with an international fitness organization, the couple recognized that combining sports team coaching with personal training could provide an opportunity for tremendous growth in their own business and for club owners everywhere.

J.P. Richard (Sue Richard’s brother) is the president and director of marketing and sales for TRIBE Team Training (TTT) North America. After seeing the success of TRIBE Team Training in New Zealand, J.P. saw an opportunity for the North American market.

“I recognized that clubs in general were only realizing a fraction of the potential revenue, retention and culture that this type of department could have,” says J.P., a business executive who has studied, advised and consulted with fitness clubs worldwide.

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pic5Fitter International brings the Core-Tex to Canada

Fitter International Inc (Fitter) & Reactive Training, LLC, announced today further expansion into fitness clubs and physical therapy facilities, bringing the Core-Tex reactive training device to professional and recreational athletes and patients throughout Canada.

Launched in 2009 by recognized fitness expert and best-selling author Anthony Carey, M.A., CSCS, MES, the Core-Tex combines dynamic strength, cardiovascular endurance, razor sharp reaction, flexibility and balance into one design, creating the optimal training environment. The Core-Tex is specifically designed to provide a multi-dimensional reactive training challenge. Its patented design allows the base to move like no other training environment and it is the only product on the market that simultaneously tilts, slides, and rotates at an unrestricted 360 degrees, allowing for an almost infinite number of movement combinations. The Core-Tex is used in physical therapy clinics, athletic training facilities, hospitals, universities, professional sports teams, private studios, and health clubs worldwide.

The recent handrail and heavy-duty base addition to the original design, along with a new platform for evaluation and coaching tools, have enabled Core-Tex to further grow in the rehabilitation and sports markets. The current model also offers an option to add a second handrail, which is beneficial for the rehabilitation facilities and older populations.

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pic5Gary Schofield joins PLAE

Global fitness business coaching company NPE has signed an exclusive three-year partnership with canfitpro, the largest provider of education in the Canadian fitness industry. The partnership offers canfitpro’s 25,000+ members access to NPE’s education, tools, and coaching, in addition to the certification and professional support offered by canfitpro. canfitpro certifies more than 10,000 fitness professionals each year. NPE helps fitness professionals and business owners grow their business and create the life they want—and since 2006 has served over 36,000+ fitness businesses in 96 countries.

“The fitness market in Canada is changing rapidly,” said NPE CEO Sean Greeley. “A few years ago, a small studio could open up and immediately be different from ‘big box’ clubs. People would come in for intimate service and attention.”

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pic5Life Fitness Brings Apple GymKit to Canada

The expansion reinforces the company’s leadership in digital innovation in the global fitness market

Life Fitness, announced that it has partnered with Equinox, a leading high performance lifestyle destination, to launch the first Apple GymKit-enabled health club in Canada. Equinox’s Yorkville location in Toronto is the first club to add the new equipment, with others following later this year.

The technology lets exercisers tap their Apple Watch to compatible Life Fitness cardio machines, including ellipticals, treadmills, step mills and stationary bikes, for seamless and accurate data tracking, including calories burned and heart rate. Data from the machine and Apple Watch are synced in real-time during the workout and then stored in the Apple Health app.

“Today’s announcement reinforces our commitment to bring exercisers around the world the most innovative fitness technology on the market,” said Jaime Irick, president of Life Fitness. “The advanced technology of Apple GymKit with Life Fitness equipment is another example of how our fitness platform is rapidly growing to connect exercisers, clubs and innovative technologies for more engaging workouts. Equinox has always been a great partner and we’re excited to launch Apple GymKit with them in Canada.”

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pic5Gold Coast 2018 Commonwealth Games appoints Technogym as Official Fitness Equipment Supplier

Technogym will equip all the training facilities, including the Commonwealth Games Athletes Village Gym, athletic performance centres and four smaller fitness studios across Queensland. The athletes competing at the Games will come from the 70 nations and territories of the Commonwealth and compete in 23 sport disciplines. The athletes will have the possibility to train on a selection of the best and most innovative products covering all training areas such as cardio, strength and functional training. All Technogym equipment will be fully integrated with the Mywellness cloud, the Technogym digital platform enabling them to stay connected to their own personal training program directly on the equipment itself and via their mobile devices.

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pic1 David vs Goliath – Surviving 17 Years from Scratch – P24: Hidden Competition

by Gino Arcaro

The competition you can see is only a fraction the total competition you face in the gym industry.

We have two types of competitors that affect our gym – Revealed Competitors and Concealed Competitors. Our gym defines ‘competition’ as organizations or individuals who fight for our customers or influence our customers to spend money elsewhere instead of our gym. We define ‘Revealed Competitors’ as those who are identifiable. They are discernible and readily recognizable. Conversely, ‘Concealed Competitors’ are Hidden Competition who negatively influence customers away from your gym and away from fitness altogether. Hidden competition is not readily identifiable. Hidden Competition is not discernible until it’s revealed to you by customers.

The toughest business challenge is competing with the Hidden Competition because it’s the larger of the two groups of competition, it’s not readily identifiable, and it has a powerful negative psychological effect on your customers that affects customer recruitment and retention without your knowledge.

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Post free in our Classifieds Section (B2B Only)

Post your free classified here: fitnessbusinesscanada.com/contact

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    What's New

whatsnewPetra introduces the Get FIT! line of personal care products for your facility locker room. Free of all questionable chemicals, this line of products includes shampoo, conditioner and body lotion. Offer your members quality products at a price to fit your budget. For more information, visit www.petrasoap.com or call (800) 463-2516.


2018 CPTN Personal Trainer Summit
June 1, 2018
Japanese Canadian Culture Centre
Toronto, ON.

Who can attend: Personal Trainers, Strength and Conditioning Coaches, Reg. Kins, and anyone with an interest in fitness and education.

See details at: cptn.com

    About FBC

FBC 2018Fitness Business Canada (FBC), first published in January 2000, is the primary trade magazine for owners, managers and staff of health and fitness facilities across Canada. To get your copy, call our office at 888-920-6537, email us at fbc@fitnet.ca or click here to subscribe online.

Next Issue: June 2018
Executive Focus VIP Environments
Special: Customer Service

plus much more...look for it in May!

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