header splash Jan 10th , 2018

 
    Featured
 

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Music Licensing

A workout just isn't a workout without music

by Martin Gangnier, director of licensing, Re:Sound

For many Canadians, good music goes hand in hand with a good workout. The right music can energize, uplift, and even improve a workout. The combination of music and working out is hard to beat. With high intensity fitness classes choreographed around the right number of beats per minute to pump up gym-goers, you can’t deny the value music brings.

If you’re a fitness business owner or franchisee in Canada, you understand the value of recorded music. Whether you’re using recorded music in workout areas at your facility, in your classes, or both, you may be subject to music licensing fees you don’t know about.

Re:Sound is here to help you understand how music royalties work in Canada. We want to make it easier for fitness business owners/operators across Canada to understand how to meet licensing obligations, to understand the difference between background and in-class music, and to learn more about who the invoice is from, and how to pay it.

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    Association News
 

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IHRSA Announces Board of Directors Nominees

IHRSA, The International Health, Racquet & Sportsclub Association, has announced three nominees for the IHRSA Board of Directors.

The three nominees are:
• Chris Craytor, President/COO of acac Fitness & Wellness Center, Charlottesville, VA
• Michele Melkerson-Granryd, General Manager of Castle Hill Fitness 360, Austin, TX
• Monica Marques, Owner, Partner, Fitness Director of Companhia Athletica, São Paulo, Brazil

All three will stand for election on Friday, March 23, 2018, during IHRSA’s International Convention & Trade Show in San Diego, California.
Joe Moore, IHRSA president and CEO commented, “We are lucky to have such a talented group of leaders joining the IHRSA Board. Each person brings a unique perspective and set of skills to their leadership role. I am looking forward to working with each of them as they put their passions to work supporting IHRSA and the industry.”

If elected, each will serve a four-year term from July 1, 2018 through June 30, 2022, joining the distinguished company of the current IHRSA Board of Directors:
• Chair, Derek Gallup, New Evolution Ventures
• Gustavo Borges, Academia Gustavo Borges
• Jim Zupancic, Stafford Hills Club
• Larry Conner, Stone Creek Club and Spa
• Missy Moss, Orangetheory Fitness
• Ray O'Connor, Wisconsin Athletic Club, LLC
• Jim Worthington, Newtown Athletic & Aquatic Club
• Steve Capezzone, Healthtrax International
• Jason Reinhardt, Go M.A.D Fitness
• Anastasia Yusina, Fitness Development LLC
• Carrie Kepple, Les Mills
• Alan Leach, West Wood Clubs
• Bryan O’Rourke, Gold’s Gym and Integerus, LLC
• Brad Wilkins, Cooper Aerobics and Cooper Wellness Strategies

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    News
 
pic5Despite Fears, Fitness Pros Name HIIT Top Trend for 2018

No pain, no gain? The American College of Sports Medicine (ACSM) surveyed more than 4,000 fitness professionals, and the results are in: High Intensity Interval Training (HIIT) is forecast as next year’s most popular trend in fitness. HIIT training is made up of bursts of all-out exercise followed by short periods of rest for recovery. The fitness trends forecast was released today in the article “Worldwide Survey of Fitness Trends for 2018: The CREP Edition” published in the November/December issue of ACSM’s Health & Fitness Journal®.

“High intensity interval training has been a consistently high-ranking trend on the forecast in recent years, appearing in the top three since 2014,” said Walter R. Thompson, Ph.D., FACSM, president of ACSM and the lead author of the survey and associate dean in the College of Education & Human Development at Georgia State University in Atlanta. “Even though survey respondents warned of a relatively higher risk of injury associated with HIIT, it continues to be very popular in gyms across the world.”

Survey respondents shared that some clients are reluctant to participate in HIIT due to perceived risks, and the fitness pros often shared those concerns. So, is HIIT dangerous?

“HIIT offers participants a good workout that can be done without a lot of time or equipment,” continued Thompson. “Research shows that with proper precautions, like working with a certified personal trainer, HIIT can be a safe, effective and fun way to exercise.”

Now in its twelfth year, the survey helps the health and fitness industry make critical programming and business decisions. ACSM expanded this year’s survey to include partner organizations in the Coalition for the Registration of Exercise Professionals® (CREP), and the 4,000 respondents set a record that more than doubled that of previous years. The survey provides 40 potential trends to choose from, and the top 20 were ranked and published by ACSM. Group training jumped up four spots to the second spot. Last year’s number one, wearable technology, remained high on the list as the third most popular trend.

The top 10 fitness trends for 2018 are:

1. High-Intensity Interval Training (HIIT): HIIT involves short bursts of activity followed by a short period of rest or recovery, these exercise programs are usually performed in less than 30 minutes.

2. Group Training: Group exercise instructors teach, lead and motivate individuals though intentionally designed group exercise classes. Group programs are designed to be motivational and effective for people at different fitness levels, with instructors using leadership techniques that help individuals in their classes achieve fitness goals.

3. Wearable Technology: includes fitness trackers, smart watches, heart rate monitors and GPS tracking devices.

4. Body Weight Training: Body weight training uses minimal equipment, making it more affordable. Not limited to just push-ups and pull-ups, this trend allows people to get “back to the basics” with fitness.

5. Strength Training: Strength training remains a central emphasis for many health clubs. Incorporating strength training is an essential part of a complete exercise program for all physical activity levels and genders. (The other essential components are aerobic exercise and flexibility.)

6. Educated and Experienced Fitness Professionals: Given the large number of organizations offering health and fitness certifications, it’s important that consumers choose professionals certified through programs that are accredited by the National Commission for Certifying Agencies (NCCA), such as those offered by ACSM. ACSM is one of the largest and most prestigious fitness-certification organizations in the world.

7. Yoga: Based on ancient tradition, yoga utilizes a series of specific bodily postures practiced for health and relaxation. This includes Power Yoga, Yogalates, Bikram, Ashtanga, Vinyasa, Kripalu, Anurara, Kundalini, Sivananda and others.

8. Personal Training: More and more students are majoring in kinesiology, which indicates that they are preparing themselves for careers in allied health fields such as personal training. Education, training and proper credentialing for personal trainers have become increasingly important to the health and fitness facilities that employ them.

9. Fitness Programs for Older Adults. As the baby boom generation ages into retirement, some of these people have more discretionary money than their younger counterparts. Therefore, many health and fitness professionals are taking the time to create age-appropriate fitness programs to keep older adults healthy and active.

10. Functional Fitness. This is a trend toward using strength training to improve balance and ease of daily living. Functional fitness and special fitness programs for older adults are closely related.

The full list of top 20 trends is available in the article "Worldwide Survey of Fitness Trends for 2018.”

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    Columns

pic1 David vs Goliath – Surviving 16 Years from Scratch – Part 20: Social Media Strategy

by Gino Arcaro

Social media didn’t exist when I started my gym, X Fitness, from scratch in 2001. Yet, we started our social media ideology and philosophy before social media was introduced. We simply transferred our communication strategy to social media.

Our social media strategy is premised on one principle – do the opposite of every other gym. What has worked out for X Fitness for almost two decades is to communicate differently than any other gym. By being the opposite, we stand out. Here are 6 elements of our social media strategy:

1. No personal selfies.

2. No pictures of me posing and flexing half-naked.

3. No before & after pictures of my clients.

4. No free videos of me working out.

5. No direct selling of the gym.

6. 10-90 posts – 90% unrelated to fitness, 10% related to my workout system

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    Classifieds
 

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Post your free classified here: fitnessbusinesscanada.com/contact

Check out our Classifieds here: fitnessbusinesscanada.com/category/classifieds

 
    What's New
 

whatsnewThe Eleiko SVR platform tackles the issues of noise, vibration and bounce. A multi-layer birch plywood and oak strip deck features a durable rubber strip to protect deck edges, bumpers and discs. Thirty-milimetre rubber tiles absorb impact and provide a stable covering for proprietary dampening layers below, which give the platform its unique characteristics of reduced sound, vibration and bounce. Durable 11-gauge custom-shaped steel ensure the platform is stable, and custom cast steel corners provide additional support and bolt-down holes. For more information, email info@dotmarfitness.com.

 
    Events
 

Montreal
Looking for a way to take your fitness career to the next level or simply have a passion for all things fitness and health?

Join us at fitMONTRÉAL powered by canfitpro February 8-11, 2018!

Over 80 NEW sessions in French and English PLUS 9 Intensives to help you take your training to the next level

www.canfitpro.com/en/events/events/montreal

 
    About FBC
 

FBC 2018Fitness Business Canada (FBC), first published in January 2000, is the primary trade magazine for owners, managers and staff of health and fitness facilities across Canada. To get your copy, call our office at 888-920-6537, email us at fbc@fitnet.ca or click here to subscribe online.

Next Issue: Mar / Apr 2018
Executive Focus Business Services
Special: Staff Training

plus much more...look for it in March!

» Get Fitness Business Canada


 
     
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