header splash Dec 7th , 2017



Music Licensing

A workout just isn't a workout without music

by Martin Gangnier, director of licensing, Re:Sound

For many Canadians, good music goes hand in hand with a good workout. The right music can energize, uplift, and even improve a workout. The combination of music and working out is hard to beat. With high intensity fitness classes choreographed around the right number of beats per minute to pump up gym-goers, you can’t deny the value music brings.

If you’re a fitness business owner or franchisee in Canada, you understand the value of recorded music. Whether you’re using recorded music in workout areas at your facility, in your classes, or both, you may be subject to music licensing fees you don’t know about.

Re:Sound is here to help you understand how music royalties work in Canada. We want to make it easier for fitness business owners/operators across Canada to understand how to meet licensing obligations, to understand the difference between background and in-class music, and to learn more about who the invoice is from, and how to pay it.

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    Association News


IHRSA Releases 2017 Profiles of Success

The International Health, Racquet & Sportsclub Association (IHRSA) has just released its annual Industry Data Survey (IDS) results and the accompanying publication, IHRSA Profiles of Success. The report provides a detailed analysis of the annual performance of leading health and fitness clubs, including results in key metrics such as revenue, membership growth and retention, traffic, payroll, non-dues revenue, and EBITDA. Club reinvestment and profit center analysis as well as income statement and balance sheet data are also provided.

"IHRSA's annual Industry Data Survey results show how leading club operators stand out, posting strong performance in financial and membership indicators,” said Jay Ablondi, IHRSA's executive vice president of global products. “While the overall sample posted solid results, club operators among the top 25% in terms of club reinvestment continued to outperform their peers. According to the latest survey, these clubs allocated 20% of total revenue to club reinvestment and outperformed the overall sample in revenue growth, EBITDA, and net membership growth.”

A total of 113 club companies, representing 6,391 locations, participated in the IDS. Overall, clubs posted net membership growth of 2.9% from 2015 to 2016. EBITDA and revenue growth were recorded at 16.8% and 3.2%, respectively. As a whole, participating clubs indicated reinvesting 6.6% of total revenue. Top performers, who typically reinvested 20.4% of total revenue, posted revenue growth of 6.4%, net membership growth of 4.3%, and had an EBITDA of 23.5%.

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pic5Westin Hotels & Resorts Takes TRX® to Over 200 Hotels Around the World

Westin Hotels & Resorts together with TRX® announced recently a global partnership, bringing functional training and fitness equipment to more than 200 WestinWORKOUT® Fitness Studios around the globe. In addition to putting fitness at guests’ fingertips with curated content in the new TRX App, both brands have created a custom pre-run workout, allowing Westin Run Concierges to enhance group runs and leverage TRX equipment — including TRX Suspension Trainers™ and Functional Training Tools — available in the hotels.

“Westin recently brought together our passionate network of Run Concierges at the brand’s annual Run Concierge Summit to challenge the status quo in wellness offerings and continue to drive our dedication to be better partners in our guests’ well-being before, during and after their stay,” said Brian Povinelli, SVP and Global Brand Leader, Westin Hotels & Resorts. “While we consistently find that travelers struggle to maintain their wellness routine while on the road, we also know that functional fitness is a trend on the rise. We are delighted to partner with TRX and believe that making their simple, yet versatile equipment available for our guests and offering effective workouts designed specifically for travelers is a powerful proposition.”

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pic5PLAE Perform Fuels Strength & Conditioning Coaches and Athletes with Education

On April 22, PLAE Perform hosted a PLAE Lab event at the Toronto Blue Jays stadium with more than 50 coaches from the surrounding area attending to hear some of the top strength coaches from around the world. Link to the event page: https://plaeperform.com/previouslab/toronto-apr-22/. For 2018, there will be a PLAE Lab in Toronto on June 2 at The Hill Academy, with the specific topic TBD.

To support strength & conditioning coaches and athletes worldwide, PLAE Perform delivers profile videos, educational seminars and workshops, targeted training sessions and informational blogs. Launched in August 2016, PLAE Perform is a unique division of PLAE that drives education in athletic performance.

“We are committed to fueling the dreams of athletes and coaches by providing credible, engaging resources, along with science-based training programs that are safe and community-oriented,” said internationally recognized strength & conditioning coach and bestselling author Ron McKeefery (Coach Mac), who directs PLAE Perform as vice president of performance and education for PLAE.

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pic1 David vs Goliath – Surviving 16 Years From Scratch – P19: The Main Element of a Natural Brand

by Gino Arcaro

The title “gym owner” is both a positive and negative element of our natural brand.

Among all the elements that composes our natural brand at X Fitness, none are more important than my own personal title. Since I started X Fitness from scratch as an independent gym, my primary objective in natural-brand building has been how I project my title. It’s imperative that I identify myself as ‘gym owner’ without identifying myself exclusively as ‘gym owner.’

I am tied to our X Fitness brand. I am not just part of the X Fitness brand, I am the X Fitness brand. I tried to separate the two but it didn’t work out. Consequently, we developed our own ideology about what is vital for our X Fitness brand in order for us to survive against Goliath gyms:

1. Our brand must be natural. It has to develop organically. There is no artificial ingredient in our brand.

2. The title ‘gym owner’ is not a 100% positive brand. When X Fitness started in 2001, the title ‘gym owner’ carried some negative elements. It still does.

3. I have made a conscious effort and decision to never brand myself exclusively as a ‘gym owner’ because our best branding strategy at X Fitness is for me to be branded apart from the fitness industry, not a part of it.

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pic1 New Year's Resolutions

by Yosi Knecht

The new year is a time for reflection, and our industry is certainly one that benefits greatly from that time. Weight loss or getting in shape is the most frequently made resolution, leading to packed gyms in the month of January. Unfortunately, most of the New Year’s Resolution crowd is gone by February, and then it’s back to the same old thing.

As the owner of a gym you have certainly observed this, but have you done anything differently in years past to change the tendency? This year, you should make a resolution to do something to help your new year’s resolution crowd. This year…

Resolve to educate them on how to develop habits:
The Power of Habit by Charles Duhigg is a fantastic book on the subject; read it and then educate your members in the techniques outlined in the book.

Here’s a link to his web site, where the author outlines this exact topic:

Resolve to be different by creating a program for weight loss, with a money-back guarantee

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pic1 Steps Clubs Can Take to Prevent Sexual Harassment

by Alanna Turco

Since the Harvey Weinstein scandal exploded into the public realm, the floodgates have opened and hardly a day goes by without new allegations, firings, resignations and apologies… or denials. #MeToo stories have shined the spotlight on bad behaviour in every industry. The fitness industry is no exception.

Our industry with it’s focus on anatomy and body image presents its own distinct challenges when it comes to sexual harassment. One simply needs to google the topic and you can find countless instances of allegations and lawsuits against clubs, managers and owners. There are cases involving female employees harassed by male coworkers and supervisors, male employees harassed by female supervisors and employees harassed by others of the same sex. And to further complicate matters, there are many scenarios involving members harassing employees and members harassing other members. This is hardly a new phenomenon in the fitness industry. However, with the heightened awareness of these issues today, it is even more important to ensure that our clubs operate with the outmost of professionalism and respect for all employees and members.

A recent Angus Reid survey found that 3 in 10 employees reported that they have experienced sexual harassment in the workplace. Harassment cases are a lose-lose situation for a company. It negatively impacts the employee (victim) as well as the reputation and potentially the financial status of the company. Not to mention, cases can escalate and result in climinate charges.

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    What's New

whatsnewThe T655MD Series treadmill is a new addition to the SportsArt medical treadmill line. The T655MD offers a greater incline range and long medical handrails that can raise, lower and angle inward. Additionally, a detachable step has been added to the T655MD lowering the step-up height. The T655MD comes standard with a wired controller allowing the physician or rehabilitation technician to easily control both speed and incline of the unit. For more information, contact John Hulit at (206) 979-5746, john@gosportsart.com.


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    About FBC

FBC 2017Fitness Business Canada (FBC), first published in January 2000, is the primary trade magazine for owners, managers and staff of health and fitness facilities across Canada. To get your copy, call our office at 888-920-6537, email us at fbc@fitnet.ca or click here to subscribe online.

Next Issue: Jan / Feb 2018
Editorial: Seize the Year
Business Snapshot:Balanced Habits
Special: The Year Ahead

plus much more...look for it in January!

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