header splash July 5th, 2017

    Featured News


Fitness Industry Icon, and Dear Friend, Michael Scott Scudder Gone Too Soon

by Sara Kooperman, JD

The fitness world lost an industry icon on June 30, 2017 as Michael Scott Scudder sadly passed away due to complications with a hip replacement surgery.  Our hearts are heavy with the news of his unexpected death.  Michael was a mentor to the small business owner and a friend of the common man and woman.  He was the CEO of MSS Network, which provided weekly advice and expert evaluations of changing trends in our fitness industry.  He was the soothsayer of today.

His priceless insights into tomorrow involved constant surveys and leaps of faith based on personal experience and professional evaluations. To put it succinctly, people trusted Michael.  People shared with Michael, and everyone loved Michael.

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    Association News


IHRSA Awards Two Institute Scholarships

The International Health, Racquet & Sportsclub Association (IHRSA) announced the recipients of two scholarships to attend The IHRSA Institute, August 1-4, 2017, at The University of North Carolina at Chapel Hill’s Kenan-Flagler Business School.

The John McCarthy Merit Scholarship has been awarded to Melinda Tempest, Owner of Ballarat Body & Soul Health & Fitness Studio in Ballarat, Australia.

The Curt & Jane Beusman Scholarship has been awarded to Matthew Wright, Senior Director of Fitness for Healthtrax Fitness & Wellness in Glastonbury, CT.

The John McCarthy Merit Scholarship, named for IHRSA’s first executive director, and The Curt & Jane Beusman Institute Scholarship, named for two of IHRSA’s most passionate founders, are awarded to individuals who demonstrate a passion for, and absolute commitment to, the health club industry's future and leadership skills in club operations, sales, or service. Each scholarship has a value of more than $3,000 and includes a full registration to The Institute, program materials and handouts, social and networking events, lodging, meals, and a travel stipend.

Tempest, who opened her club in 2003, has succeeded in keeping it among the top three in a community where competition has grown from 10 facilities to 70 facilities. Her application reflected her genuine love of the industry and of positively impacting lives, and a superior level of dedication to her staff and clients.

During his time at Healthtrax, Wright has opened three new facilities and rebuilt the company’s fitness program. His commitment to the industry, passion for learning, and for sharing his knowledge has fueled Wright’s success.

The recipients were selected by a judging panel of highly experienced and dedicated industry professionals. The panel included:

• Rick Caro, President, Management Vision, Inc.

• Bill McBride, Co-Founder, President & CEO, Active Wellness and President & CEO, BMC3

• Michele Melkerson-Granryd, General Manager, BB Fitness Studios

• Bud Rockhill, Owner, CW Strategic Advisors









pic5Eleiko and Dotmar Fitness Join Forces

Eleiko, a weightlifting equipment manufacturer celebrating its 60th anniversary this year and Dotmar Fitness, a Canadian specialty fitness equipment supplier are pleased to announce a distribution agreement enabling both companies to better serve the changing needs of members and fitness facility design in Canada. There is a growing interest and participation in weightlifting and functional training and our companies are ideally suited to meet this demand.

The companies share an extensive industry knowledge and expertise, a deep passion for weightlifting, and a focus on quality and customer service. Dotmar’s extensive customer base and country wide coverage makes Eleiko’s world class equipment and new products such as the Eleiko SVR platform and Eleiko next generation of bars available to facilities across Canada. “We are excited about our relationship with Dotmar,” said Rickard Blomberg, president of Eleiko USA. “We have a lot of new offerings to share with customers across Canada and Dotmar is the ideal partner to help us reach this market. They are well positioned to support Eleiko and bring our new range of products to their extensive customer base with a shared vision and emphasis on service.”

Dotmar will be featuring Eleiko products at the Canfit Toronto Expo 2017 on Aug 18th and 19th at the Toronto Convention Center.

pic5Life Fitness Adds Heat Map Technology to LFconnect Platform

Life Fitness, recently launched Heat Map, an expansion of its LFconnect digital platform that helps fitness facility managers visualize traffic to and usage of their cardio equipment. “The Heat Map is an important step in data visualization,” said Amad Amin, Director of Digital Experience at Life Fitness. “Connectivity and stats are essentials to a connected fitness solution, but visually seeing usage and determining traffic patterns is the next step in this evolution. Heat Maps allow club owners to understand what locations exercisers gravitate to within their gym. This can help provide insight such as optimum product placement, and even special staff members to help exercisers with their workouts.”

Using Heat Map technology, facility managers with connected Life Fitness equipment can orient machines on a digital grid, which uses colors to correspond with real-time levels of equipment use. Heat Map technology helps managers alternate machines based on usage and alter floor layouts and traffic paths to increase traffic to promoted areas. By visually representing how equipment is used, this technology helps managers create more customer-centric fitness centers.

By signing up and logging into an LFconnect account, managers can set up, name and place their Life Fitness connected equipment on a grid that resembles their specific gym layout. The grid can accurately mirror any fitness room, with the ability to represent elements such as a front desk or aisles.



pic1 Purchasing Equipment - A Few Tips

by Yosi Knecht

With the fitness industry segmenting into more well-defined niches, and the number of equipment choices increasing, purchasing the right equipment for your facility has become increasingly challenging. As facilities continue to move away from the "one-size-fits-all" they must create an environment that is tailored to the niche (or niches in some cases) that they serve, and the equipment is a big part of that.

As someone who has sold commercial fitness equipment for over a decade I have learned a lot about this subject from my customers, and those who chose not to become my customers. Here are a few lessons:

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pic1 Sprint Intensity Training – this has to be in your programming!

by Greg Lawlor

If you are offering fitness, you are always looking for what can make the difference in getting people results, in attracting and retaining paying customers versus the other options your audience has to choose from. If you have found the hook, the magnet, the piece that will attract them - then good, but you are rare.

Many have not. Like many things offered to consumers - fitness has much competition. In that light, did you notice the 2 recent articles on high performance and programming in Forbes magazine? (see them here: http://bit.ly/2tdZPnZ and the follow up article: http://bit.ly/2sAgVQ0)

The article speaks of the science behind the benefits if sprint intensity training and its specific protocol

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pic1 David vs Goliath – Surviving 16 Years From Scatch – Part 14: Selling Strength Training

by Gino Arcaro

Selling strength training classes is in the top five of toughest things on Earth to sell. The main reason is mindset and commitment toward discomfort. Our solution at X Fitness has been Real-life Lesson #3,413 that I've taught football players for 40 years and college law enforcement student for two decades - lift four years, lift for years.

This Real-Life Lesson serves a dual purpose. First, it represents the conclusion of our 48-year athletic research - if you commit to 4-year workout plan, you will work out for life. Guaranteed. Every athlete and student who has committed to my 4-year workout plan, worked out for life. Those who did not commit, didn't get fit or stay fit. Secondly, the 4-year workout program represents our strategic model and marketing strategy for strength coaching at X Fitness. It had proved to be our best customer retention strategy for training programs we offer.

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pic1 Does Your Day Look Like This?

by Frances Michaelson

You get up, sit to eat, get in your car or bus and sit again to get to where you work or study, sit at a desk all day, sit again to home, sit to eat dinner and then lie on the couch and watch TV? Perhaps it is, but when you actually see this pattern in writing, it is scary, right? How can we change that? Perhaps you can walk part of the way to your workplace, make a point of getting up from your desk every few hours, and choose to do some exercise for part of your lunch hour. Working out late in the day can work for some, but I have seen time and time again that getting to the gym late or trying to do your workout at home after supper may not be the best option. Fitting it in at lunch will also give you more energy, and get the oxygen flowing making it easier to get through your day.

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    What's New

whatsnewOur Anatomy in Three Dimensions™ course has led Balanced Body® to deeply explore compelling ways to teach musculoskeletal anatomy. For those who prefer personal exploration or who teach anatomy in other settings, we are excited to introduce our Anatomy + Movement™ products. Designed to teach anatomy by applying muscles made of clay, our Skeleton’s detailed and beautiful design comes from scans of actual bones. No contract or licensing is required, and photography of the Anatomy + Movement Skeleton is freely allowed. For more information, visit www.balancedbody.com.


canfitpro world fitness expo

August 16-20, 2017

Metro Toronto Convention Centre

Over 300 sessions. Learn from over 200 of the worlds leading fitness presenters. Network with fitness professionals form around the globe.

For more information visit: worldfitnessexpo.com/

    About FBC

FBC 2017Fitness Business Canada (FBC), first published in January 2000, is the primary trade magazine for owners, managers and staff of health and fitness facilities across Canada. To get your copy, call our office at 888-920-6537, email us at fbc@fitnet.ca or click here to subscribe online.

Next Issue: Sept / Oct 2017
Editorial: Renovations
Q & A:Longstanding Programming Strategies
Special: Pool / Spa Planning

plus much more...look for it in Sept!

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