header splash May 3rd, 2017

 
    Featured News
 

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ALCOA Re-launches as Active Aging Canada

To inspire adults and older adult Canadians to experience a healthier active lifestyle we have re-branded ALCOA (Active Living Coalition for Older Adults) as Active Aging Canada. ALCOA, the Active Living Coalition for Older Adults, is a national charity, incorporated in 1999 with a mandate to help older adults maintain a healthy lifestyle no matter what their age. Active Aging Canada will continue this core mission.

Our new name is a proud declaration of who we are and what we do—encouraging healthy active living for all Canadian adults, no matter what their age. We will continue our public outreach programs like the Mall Movers and healthy living community workshops, in addition to developing and disseminating evidence-informed resources for practitioners, and the public, to help adults and older adults achieve a healthy active lifestyle.

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    Association News
 

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Health Club Industry Exceeds 66 Million Consumers, an All-Time Hi

Total members top 57 million, 19.3% Penetration; more than 36,000 U.S. clubs generate $27.6 billion in revenue

More than 66 million Americans used a health club in 2016, a record-high since IHRSA began tracking health club consumer statistics in 1987. The number of individual members totaled 57.3 million, up 3.6% from 55.3 million in 2015. Members frequented their health club an average of 106 visits in 2016, also an all-time high. Of the 296.6 million Americans age 6 and older, 19.3% were health club members in 2016.

“Consumers continue to rely on health clubs as the primary outlet for physical activity and health goals,” said Joe Moore, IHRSA’s president and CEO. “Increased participation in fitness activities helped fuel growth in memberships and utilization as total club visits surpassed 5 billion for the fifth consecutive year.”

Based on a study conducted by The International Health, Racquet & Sportsclub Association (IHRSA) as part of the Physical Activity Council (PAC), results show that nearly one out of five Americans belonged to at least one of the 36,540* health clubs nationwide. Since 2009, membership has grown by 26.3%, while the total number of club-goers has increased by 26.5%.

At 36,540, the number of health club facilities increased by just 1% over the previous year. In 2016, U.S. health club industry revenue increased to $27.6 billion, up from $25.8 billion in 2015, an improvement of 7.2%.

“Industry revenues continue to grow as members utilize their clubs more frequently with many investing in multiple health club options,” said Jay Ablondi, IHRSA’s executive vice president of global products. “While the increase in the number of fitness centers has slowed, club operators have adeptly responded to consumer needs and demands for variety in fitness programs and training formats.”

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    News
 
pic5Nearly 12,000 in Los Angeles for IHRSA's Annual Convention & Trade Show

Almost 12,000 fitness industry professionals from over 80 countries were in Los Angeles, March 8-11 for IHRSA 2017, the International Health, Racquet & Sportsclub Association’s 36th Annual International Convention & Trade Show.

IHRSA 2017 by the Numbers
• The exhibit hall, with 376 exhibitors, was alive with activity during the two-day Trade Show and early morning workouts.
• Attendees chose from more than 150 educational sessions, networking opportunities, exercise classes, workshops and small-group tutorials.
• Social posts with the #IHRSA2017 hashtag achieved more than 10 million impressions and reached more than 1.4 million people
. • Attendees of the 12th annual Bash for Augie’s Quest learned of groundbreaking research advancements and celebrated almost $3.5 million in funds raised.

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    Columns

pic1 FEEDBACK – Give it often!

by Paula Comfort

If you want to increase the level of productivity in your business give more feedback.
If you want to impact your culture in a more positive way give more feedback.
If you want to increase employee and member retention give more feedback.

For leaders, it is an important tool for shaping the right behaviours and fostering learning that will ultimately drive better performance.

Why, then, do so many employees not have any idea how to get better or have a clear understanding of how they are doing? The real problem is that most leaders do not like giving feedback. And, if an employee is given feedback they often don’t get the right kind of feedback.

A leader can make dramatic improvements in performance by doing the following steps-

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pic1 David versus Goliath - Surviving 16 years from scratch - Part 12: Best Practice Model

by Gino Arcaro

One of the biggest mistakes I made when I started X Fitness from scratch as an independent startup gym 16 years ago was falling into the Identity Trap – trying to be what we were not, trying to be everything to everyone by offering every exercise class known to wo/mankind in order to generate fitness income. It’s easy to fall in the Identity Trap when you start a new gym because of the desire to survive by immediately developing multiple sources of fitness income. It was a horrendous rookie mistake. It didn’t work out – dual meaning. It didn’t work out financially and clients didn’t work out.

The reason I fell in the Identity Trap was Rookie Desperation – trying to make things happen overnight by thinking outside our Best Practice Model that we designed before opening X Fitness. Our Best Practices Model is a decision-making model that I have used to coach football, workout for 47 years, investigate crime between 1975-1990, and teach/coordinate college law enforcement programs for 20 years. Our Best Practice Model is the heart and soul of our system that developed proven strategies to achieve professional strategic goals relevant to the job that needed to be done, in our specific reality. Our Best Practice Model is a professional decision-making model that develops more than a professional playbook. It’s a formula that develops a system – a way of thinking, a way of doing things that pertain to our specific reality.

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pic1 Spring Clean and Detox your Liver!

by Frances Michaelson

With the spring season , many health and fitness enthusiasts are eager to discuss a detox plan with their trainers or search google for the latest recipe . There is no better time to do a good clean up as nature supports this process. As a naturopath, I do feel however, that too many people jump on this opportunity without enough solid information and can make a mistake by following a 'trendy celebrity detox" . We are all different and for this reason, everyone should contact a licensed health care practitioner before talking a cleanse in their own hands.

Here are some tips about why a liver cleanse is beneficial for everyone . As the largest organ in our body , our liver is our filter . Digestive issues , skin problems, headaches , migraines, acid reflux , are all by products of a liver not making enough good concentrated bile . This is mostly because we eat a diet too rich in processed and acid ( cooked ) foods. A good quality bile is extremely important for the following reasons:-

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    What's New
 

whatsnewThe Spyder 360™ is a core targeting fitness device that also engages your client’s entire body. The Spyder 360™ works on any surface, is quiet and won’t break the bank at $121CAD +S&H per pair – that's 15% off. Add the resistance bands and 30lb. of iron weight and you have a whole gym in a portable and convenient package. Club discounts are available. For more information, contact Jonathan.Smith@TheSpyder360.com or visit Instagram @TheSpyder360 or Facebook.com/TheSpyder360.

 
    Events
 

CPTN 2017–Excel. Then Dominate! Conference

June 2 & 3, 2017

Japanese Canadian Cultural Centre, Toronto

For Personal Trainers, Strength Coaches, Kinesiologists and anyone interested in learning more about Fitness Conditioning.

Earn CECs for CPTN, NSCA, IYCA, CSEP and OFC.

For more information visit: cptn.com

 
    About FBC
 

FBC 2017Fitness Business Canada (FBC), first published in January 2000, is the primary trade magazine for owners, managers and staff of health and fitness facilities across Canada. To get your copy, call our office at 888-920-6537, email us at fbc@fitnet.ca or click here to subscribe online.

Next Issue: May / Jun 2017
Editorial: Club Financial Review
Q & A:Club Improvements
Special: TapOut Fitness

plus much more...look for it in May!

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