Rainer Schaller, CEO and founder of the McFIT GLOBAL GROUP and inventor of the fitness discount strategy, presented his vision for the development of the fitness industry at FIBO CHINA in Shanghai. “We have to move away from the idea that fitness is linear and create customised offers for people. Fitness must be accessible to anybody regardless of age, origin or income,” says Schaller at the Chinese equivalent of the world’s largest trade fair for fitness, wellness and health, FIBO.
More than 170 million people worldwide already take part the number one sport: fitness. And this number is growing daily. “But, how do we also reach those people who have not been interested in fitness yet? By getting people to move and have fun at the same time – with a revolutionary concept that does not require a monthly membership fee,” Schaller continues. “We have laid the foundation for this in recent years with our various brands and new concepts, which also include exclusive boutique studios. With THE MIRAI, we want to continue the legacy of Arnold Schwarzenegger, who created a pioneering location for the fitness industry with “Muscle Beach” in Santa Monica. We thereby want to transform fitness from a popular sport to a national sport and should receive as much consideration as it deserves,” Schaller adds in his presentation to an audience of 400 at the National Exhibition and Convention Center in Shanghai.
THE MIRAI as a game changer
Ralph Scholz, CEO of THE MIRAI, who also attended FIBO CHINA, said: “With THE MIRAI we are creating the world’s first fitness centre that will bring the fitness industry, B2B partners, research and development and of course consumers together, a concept that does not yet exist in this form,” Scholz adds. “The question of the future will be which provider will be able to adapt the sport individually to its users and make it available everywhere and at any time,” says Scholz.
THE MIRAI stands for “Moving the world of fitness”: by raising fitness to a new level of social relevance and thus inspiring more people to exercise to stay healthy and fit. Health today is more than just a lifestyle – it is becoming a real status symbol.
At the same time, THE MIRAI sees itself as a trendsetter in the form of a 365-day trade fair. State-of-the-art presentation areas are being created here, enabling partners to exhibit their products all year round. THE MIRAI will be a platform for partnerships with companies, brand showrooms and areas for conferences and events, but at the same time it will form a new centre of competence for the industry through collaborations and symbioses with research and development, as well as with universities and training establishments.
“THE MIRAI has everything to become a real game changer for the industry. Bringing people, manufacturers and scientists together makes the project so fascinating for everyone involved,“ sums up Schaller.
For more information: www.themirai.com
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