Salem, New Hampshire– April 3, 2019– Taymax Group Holdings, LLC (“Taymax” or the “Company”), one of the largest Planet Fitness franchisees with more than 60 fitness clubs across North America, today announced the appointment of Brian Boucher as Chief Operating Officer and a member of the Company’s executive leadership team. Working closely with CEO Tim Kelleher, Mr. Boucher will drive improvements to ensure continued operational excellence and support Taymax’s expansion within and beyond its current markets of San Antonio, Nashville, Pittsburgh, Sacramento, Toronto and Ottawa.
“Brian’s exceptional background leading operations teams during periods of growth will be a huge asset as we continue scaling our business organically and through M&A,” said CEO Tim Kelleher. “We’ve found in him a partner who shares our enthusiasm for growing our leadership position in the Planet Fitness system and are excited for his many positive contributions to come.”
Mr. Boucher brings more than 20 years of retail and operations experience to Taymax. He most recently served as Head of Stores, North America and Global Retail Operations at Under Armour, Inc., where he oversaw the operations of more than 180 stores in North America, while also supporting new store growth and performance improvements across the retail business globally. Prior to his tenure at Under Armour, Mr. Boucher led expansion efforts and operations teams at organizations including Target Corporation and Lowe’s Companies. Brian also spent time at St. Jude Children’s Research Hospital as the SVP of New Market Development, where he led the expansion of fundraising efforts in new markets across the US. He received his B.A. in Criminology from the University of Southern Maine.
“I’m proud to be joining this impressive organization, which has established itself as one of the premier franchisees in the Planet Fitness system,” said Mr. Boucher. “I look forward to working with Tim and the rest of the Taymax team at this critical period in the company’s development.”
Taymax is backed by Trilantic North America, a leading private equity firm, after receiving an investment from the firm in July 2018.