In its inaugural Innovators of the Year Awards, Sporting Goods Business (SGB) named Octane Fitness, a Nautilus, Inc. (NYSE:NLS) brand, an Inventor of the Year for its unprecedented Zero Runner® exercise machine. The awards celebrate “ideas changing the way we run, hike or play the game,” noting that “innovations can set the stage for a new category that goes on to attract millions of previously untapped customers.”
SGB award judges recognized Octane “for introducing a zero-impact trainer that actually mimics running,” thereby benefitting joggers and runners by alleviating the impact of roughly seven times their body weight when pounding the pavement. In replicating natural strides while eliminating stressful pounding, the unique Zero Runner not only provides recreational and competitive runners with a valuable training tool, but also enables aspiring joggers to safely get started and aging or injured runners to continue enjoying the benefits of running.
“The Zero Runner reinvents running and maximizes its accessibility and comfort for virtually anyone who wants to walk, jog or run,” said Tim Porth, vice president, product development and marketing, commercial and specialty, at Octane. “From non-runners to exercisers to elite runners, the Zero Runner truly is a breakthrough that is encouraging participation in this popular sport worldwide.”
For more information, visit www.zerorunner.com.