‘Let’s Move for a Better World’ is the biggest social campaign in the fitness and wellness industry that embodies Technogym’s mission to improve wellness on a global scale. Thanks to Technogym’s ecosystem and Mywellness, gym members in fitness facilities around the world joined forces to donate their movement and promote wellness and healthy lifestyles in their local community and beyond. The more active the users were, the bigger the donation to the communities.
Participants’ MOVEs – Technogym’s unit for measuring movement – were logged through Technogym’s Mywellness cloud – the first open platform in the industry, connecting people and fitness facilities all over the world.
Thanks to the Technogym Ecosystem, a unique solution that includes connected equipment and Mywellness cloud – users can enjoy a fully personalized wellness experience, and facilities can create challenges amongst their members or with other clubs.
This year the campaign has allowed an increased number of operators to win and donate a piece of Technogym equipment to a not for profit organization of their choice, thanks to the awarding system which enables every facility to win by reaching predefined targets of movement performed.
Some key stats from the 2019 edition:
Moreover, a representative for each of the participating facilities will get the chance to take part to the Technogym Forum at the Technogym Village, in Cesena (Italy) from May 16th to 19th.
The Forum allows participants to share knowledge on how physical activity can provide a vital contribution to building a more sustainable society based on personal health, and to celebrate the campaign winners during the official award ceremony.
More information available at the following link: https://www.technogym.com/gb/letsmove/
Mill Pond Publishing Inc.
30 Mill Pond Drive
Georgetown, ON L7G 4S6