Fitness Company Celebrates by Announcing Erin Andrews as Brand Ambassador for 2017
Orangetheory® Fitness, the scientifically backed and fast-growing fitness franchise, today announced it opened its 500th studio in Seattle-Ballard, Washington at 2032 NW Market Street, continuing its surge of explosive growth. In fact, the brand has seen a 69 percent increase in studio openings in 2016 from the same time last year. To celebrate this milestone, Orangetheory Fitness is bringing Fox Sports broadcaster and ABC’s Dancing With The Stars television host, Erin Andrews, on board as Brand Ambassador to continue spreading the word about its “Keep Burning” philosophy.
“From the moment I first stepped into the studio, I knew I was going to love Orangetheory Fitness,” said Erin Andrews. “I’ve been around sports and fitness my entire life and can honestly say that I haven’t experienced a brand with a leadership team that exudes as much passion as Orangetheory. Their scientifically designed workout truly produces results, and I’m excited to partner with them to continue raising awareness about this incredible fitness concept.”
Andrews, an Orangetheory Fitness member, will help launch the brand’s 2017 marketing campaign “There is no after,” which aims to further to promote the science behind Orangetheory Fitness and how its members are never simply done with a workout – they are constantly in a state of improvement. The campaign kicks off on January 1, 2017.
“We knew when we opened our first studio six years ago that we were onto something,” said Dave Long, co-founder and chief executive officer of Orangetheory Fitness. “But what we’ve experienced with Orangetheory Fitness has simply blown me away. We’re excited to celebrate what we’ve accomplished thus far, but are continuing to plan for an even more successful future. Trust me when I say, we are just getting started.”
Orangetheory Fitness launched its first studio in Fort Lauderdale, Fla. in March 2010, and has transformed into one of the world’s top fitness franchises, with 500 studios in 40 states and seven countries, including U.S., Canada, U.K., Australia, Mexico, Dominican Republic and Colombia. The 60-minute, five zone heart-rate monitored interval training concept has helped tens of thousands of members lose weight, get toned and meet their overall fitness goals in a short amount of time. The fitness franchise is on track to open 700 studios by 2017.