Life Fitness, recently launched Heat Map, an expansion of its LFconnect digital platform that helps fitness facility managers visualize traffic to and usage of their cardio equipment. “The Heat Map is an important step in data visualization,” said Amad Amin, Director of Digital Experience at Life Fitness. “Connectivity and stats are essentials to a connected fitness solution, but visually seeing usage and determining traffic patterns is the next step in this evolution. Heat Maps allow club owners to understand what locations exercisers gravitate to within their gym. This can help provide insight such as optimum product placement, and even special staff members to help exercisers with their workouts.”
Using Heat Map technology, facility managers with connected Life Fitness equipment can orient machines on a digital grid, which uses colors to correspond with real-time levels of equipment use. Heat Map technology helps managers alternate machines based on usage and alter floor layouts and traffic paths to increase traffic to promoted areas. By visually representing how equipment is used, this technology helps managers create more customer-centric fitness centers.
By signing up and logging into an LFconnect account, managers can set up, name and place their Life Fitness connected equipment on a grid that resembles their specific gym layout. The grid can accurately mirror any fitness room, with the ability to represent elements such as a front desk or aisles.