Leading Indoor Cycling Brand Enhances Group Training Offering
Life Fitness, recently announced that its parent company, Brunswick Corporation (NYSE: BC), has completed its acquisition of Germany’s Indoor Cycling Group (ICG), a leading provider of indoor cycling equipment. The intention to acquire the company was first announced in July, and was subject to review by the German competition authority, which has now been completed. Terms of the transaction were not disclosed.
ICG is the latest acquisition to join Life Fitness’ leading health, fitness and well-being brand portfolio and further diversifies the Company’s product offering while augmenting its participation in the group training category. “We’re excited to welcome the ICG team to our Life Fitness family. Their innovative technology, indoor cycling expertise and talented team position us to advance in the indoor cycling and group training categories,” said Life Fitness President Chris Clawson.
Founded in 1995, ICG is headquartered in Nuremberg, Germany, and is the leading supplier of indoor cycling bikes through both direct and distributor channels. With a full line of bikes known for their aesthetics, design and integrated technologies, ICG is singularly focused on the indoor cycling business, making its products, technology and on-staff experts unmatched in the industry.
The ICG product line will benefit from Life Fitness’ expansive global distribution network, serving over 120 countries.
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