To commemorate the 60th anniversary of the President’s Council on Fitness, Sports & Nutrition, a “History of Exercise” video starring First Lady Michelle Obama and former Parks and Recreation star Nick Offerman was released to promote the importance of daily physical activity for all Americans.
IHRSA, through its relationship with the President’s Council and the National Foundation on Fitness, Sports & Nutrition played a supporting role in helping to make the video, which underscores the fact that while fitness routines may have changed over the years, the importance of adopting a healthy lifestyle remains.
For many years, the health club industry has allowed citizens to enjoy effective workout routines in safe, welcoming environments supported by encouragement from other like-minded individuals working to achieve similar fitness goals. In the U.S. alone, more than 36,000 health clubs help more than 64 million people meet their daily activity requirements.
IHRSA members and fitness industry professionals will recognize many of the various fitness trends that have shaped the last six decades of exercise showcased in the “History of Exercise” video, as Nick Offerman humorously engages in these activities with special encouragement from the First Lady.
“IHRSA was thrilled to be a partner in producing this video, with the goal of encouraging more Americans to get active,” said IHRSA President and CEO Joe Moore. “Health clubs have been part of the American community since the 1970’s and since then have evolved along with changing styles and trends. IHRSA has been supporting its member clubs and the fitness industry since 1981, and will continue to do so.”
The “History of Exercise” video will also be featured on the President’s Council’s #0to60 app and 0to60fitness website, to kick off the #0to60Campaign, a national public health initiative to inspire every American to participate in regular physical activity and good nutrition.
“We are excited to have First Lady Michelle Obama and Nick Offerman help us kick off the #0to60 initiative, and we also want to thank our partners who have joined the campaign to help Americans be active and healthy,” said Shellie Pfohl, Executive Director of the President’s Council on Fitness, Sports & Nutrition.
In addition to support from IHRSA, the President’s Council teamed up with the American Heart Association (AHA), as the lead partner for the video, and the American Council on Exercise (ACE), as the expert fitness content provider for the app.
IHRSA is promoting the video on the IHRSA blog and on IHRSA’s social media accounts using the hashtags #WhyGetActive and #0to60. In addition, to recognize every decade in which the health club industry worked to create a fitter, healthier America, IHRSA is encouraging its members to take part in a weekly #throwbackthursday to share old photos of themselves and/or their clubs through the decades using the hashtag #WhyGetActive.
All are welcome to comment and join in by tagging @IHRSA as well as @FLOTUS, @LetsMove, @funnyordie, and @fitnessgov and using the hashtag #0to60.
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