Alignment of brand to increase value for members throughout Alberta
The owners of World Health Calgary, Spa Lady (Edmonton and Calgary) and Bankers Hall Club have completed a transaction to acquire the assets of World Health Edmonton, Fresh Fit Foods, and Tru Ride Cycle Studio.
The alignment between the companies brings 24 Alberta fitness clubs under one ownership group. This provides a platform to increase convenience for members and deliver new and unique health and fitness offerings.
Fresh Fit Foods makes healthy eating easy and convenient, by offering fresh, healthy, ready-to-eat meals at all WHE locations. Tru Ride Cycle Studio is Edmonton’s first indoor boutique cycle studio and offers members a luxurious and immersive cycling experience. In the future, the Company plans to expand these offerings to other locations.
“We are doubling down on Alberta. Our acquisition of World Health Edmonton (WHE), strengthens our fitness offering immediately and positions us to better compete against national and international competition. We are partly owned by our management team, most of whom have built their careers inside the company, and sponsored by TriWest Capital Partners, an Alberta-based private equity firm,” said David Brodmann, President.
Dedicated to member results, the Company invests heavily in fitness services to increase success with exercise longevity. While services and amenities vary by location, the Company has embarked on a journey to renovate clubs and add premium offerings to provide greater prestige, convenience and value to members versus competing national and international fitness brands.