Science-based, full-body-workout chain flourishes thanks in part to active franchising strategy and advanced fitness technology
Seven years after their 2012 arrival, Orangetheory Fitness has opened the country’s 100th location in Canada in Vancouver, British Columbia. Located at 3055 West Broadway, OTF West Broadway is the 9th location to be opened by former Vancouver Canucks star Trevor Linden and his ownership group. The opening of this location has made Canada the first country outside of the United States to open 100 studios under the brand, and the first fitness studio chain to do so in Canada. The fitness and technology company continues to experience strong growth in Canada and internationally through strategic franchising and a commitment to technology advancements for its members.
“We are incredibly proud to reach this milestone so quickly,” says Blake Macdonald, President, Orangetheory Fitness Canada. “Opening 100 studios in less than 7 years makes us the fastest growing fitness brand in Canada which is a testament to Canadian fitness interests and our unique trifecta of science, coaching and technology.”
Since inception, technology has been an important component of Orangetheory for members to measure performance. To further its already seamless member experience, Orangetheory will be introducing an in-studio touchscreen Challenge Tracker for benchmarking and recording statistics, and Otconnect to Canadian treadmills. Otconnect is the in-studio fitness platform that permits innovative data capture. Orangetheory will evolve from a heart rate-based monitoring system to a connected in-studio fitness platform that offers new data metrics to users including Average/Max Incline, Total Moving Time, and Pacing.
“Today’s Orangetheory member is looking for accurate and precise fitness tracking to understand how hard they need to work in order to achieve the best results,” says Hifa Maleki, Orangetheory Fitness Canada’s VP of Franchise Development & Operations, “In looking at the future of the fitness industry, the team understands the importance of ever-evolving technology and has continued to prioritize technology research and development.”
In further tech advancements, Orangetheory has also expanded its line of Otbeat wearables with the launch of the Otbeat Burn. The latest device expands users’ activity-tracking capabilities so that they can be transmitted to smartphones, GPS watches and bike computers for continued out-of-studio monitoring of heart rate, steps, distance and calories. A three-day data storage capability has also been introduced to the Otbeat, while battery life has been increased for up to 24 hours of continuous use.
Orangetheory expects to finish 2019 with over 106 total studios in Canada – 22 new studios since the end of 2018 – representing a 26 per cent year-over-year growth rate. As of September 2019, Orangetheory has over 1,200 operating studios worldwide, in 23 countries, including the U.S., Canada, the U.K., Australia, Mexico, Dominican Republic, Colombia, Japan, G.C.C., Israel, Peru, and Chile.