Orangetheory Fitness, the interval fitness franchise will expand into the United Kingdom through an exclusive agreement with David Lloyd Leisure, Europe’s premier health, sports and leisure group. David Lloyd Leisure will launch the Orangetheory Fitness concept in a new North London studio, which is scheduled to open in August 2013.
Since starting the concept in 2010, Orangetheory Fitness has awarded 135 franchise locations in the US and Canada. The company’s rapidly escalating growth includes 39 franchises awarded in the past 60 days, putting Orangetheory on pace to exceed estimates to double its locations in 2013. Each unique 60-minute Orangetheory Fitness session combines intervals of cardiovascular and strength training, producing a huge metabolic increase and burning up to an average of 900 calories per session, with extra calorie burn for up to 36 hours after each workout.
David Lloyd Leisure launched David Lloyd Studio in September 2012 — the first initiative of its kind by a major health and fitness operator in the UK. Studios provide personal training, group training, David Lloyd Leisure’s Lose & Shape Up weight loss program, exercise classes, running clubs and physiotherapy. Two studios have already opened in Putney, Southwest London, and Winchester, Hampshire. For further information on David Lloyd Leisure, see www.davidlloyd.co.uk.
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