It’s been often heard and said “it’s much harder to attract new clients/business than to keep current ones.” I would be one to guess it might take 4 times the marketing dollars to bring in a new personal training. Compare this to investing 1/4th of that amount to keep renewing your current database.
Acquiring new people to train with you and essentially say “I pick you from the 100’s of choices of fitness solutions to spend my hard earned dollars with” is a pretty tall task. Let’s face it, today’s consumer is over loaded more now than ever before in terms of options to help improve their health.
This is why I want you to reconsider your marketing approach. Instead of focusing on the generation of new leads into your current business, why not look at retaining your current happy proponents of success? The main question is, “are they truly happy?”
Do you give your current believers a reason to stay with you? Do you give them results? Did you deliver on your promise? As you might well be aware, if they don’t lose the weight or drop dress sizes – you can kiss them goodbye at renewal time.
Another good reason to retain clients longer is for financial security. If you retain the same client for a year or more, that client provides you with a secure monetary base. Never mind the fact of how many referrals they will lead you to. They will be your constant spokesperson.
If you are looking to retain more clients than ever before, have a read along with these 10 strategies outlined below;
Long Term Thinking…From the outset, as they get started with you on their very first workout you need to plant seeds. You need to help them envision a real long term goal. Tell them, “it’s not just about the vacation, wedding dress or back to work wardrobe. It’s about feeling 100% confident, attractive and all the positives that go with having a trainer continuously by your side. Sell the long term goal.
So there you have it. My Top 10 tips for retaining clients longer than you ever have before. If you have ever had trouble re-signing or renewing clients before reading this, truly you will have ammunition you need to help them and yourself achieve great success.
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