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Features for this Issue:

• On The Cover – Changing the Culture of Your Club
  Businesses and their culture change as years pass. To make transitions smooth, get your staff involoved, define the the new culture and model the new values.
• Marketing – 5 Marketing Ideas that Won’t Break the Bank
  Increase customer loyalty and brand awareness with these cost-effective strategies.
• Facility Profile – Review, Revamp, Reinvent
  Fierce compettition and a consultant’s advice create success for The Fitness Firm.
• Product Focus – Get On and Go!
  Ellipticals give cardio competitors a run for their money.
• Plus….
  Great Canadian Fitness Sale
  Your Business – Going from Solo to Multiple
  Workouts – Small Group, Big Results
  Look Fight Ready with an MMA Workout