by Robert Foster
As an entrepreneurial fitness professional, I like many of you are faced with a reoccurring question at different times of our business. “Should I be working on my business or in business and which do I prefer?”
When it comes to owning and running a fitness business, all of the marketing guru’s will talk about systemization, delegation and the 5% rule (do the 5% of things that no one else could possibly do and outsource/delegate the rest – easier said than done).
The idea behind “working on my business” is that the entrepreneur will get more productive things done. They can work on the marketing and sales training which will drive new business and foster innovation. The business owner does not trade hours for dollars and looks for automation and systemization. Look at spending 8 – 10 hrs/day essentially in your own “think tank.”
On the other hand, if you are the business owner and you are still working “in your business” by personal training clients or teaching group fitness classes, you are most definitely trading hours for dollars (hopefully at a much higher rate). It is hard for this type of entrepreneur to increase new business and see significant growth. However on the flip side, retention will be great because of the high quality service/product that the business owner is delivering. It is their forte, their baby so to say.
So what is a fitness entrepreneur to do? I guess the main question is “what do you enjoy to do?”
Do you love to market, strategize and come up with various ideas to propel business success? Do you want to be responsible for numerous people and a chain of businesses?Keeping in mind, you have to be accountable for others results and delivery of service.
Or do you love to be the rock-star with the light shining on you and everything is all because of you? You could have the most profitable single location mom and pop shop for fitness. You count on nobody and that might be the problem. You only have so many hours in a day and what happens if you get injured?
It’s your choice, your decision. Work on your business or in it? Your answer could be revealed in finding your overall purpose and goals in life – which can be a daunting question on its own.
Robert Foster is the President and owner of Trainers On Site, an in-home Personal Training Service that operates throughout the Greater Toronto Area. Featured on The Shopping Channel, Home Shopping Network, Rogers Cable Television, America One Network and Breakfast Television. Also in the Toronto Star, Brampton Guardian, Vaughan Liberal, CanFitPro Magazine and Fitness Business Canada. To reach Robert email: firstname.lastname@example.org or visit: www.trainersonsite.com
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