Where on earth do the most active people live? You’d think because we have access to fitness technology that our activity level would increase. The wearable tech industry is approaching a fourteen billion dollar profit, based on an article posted by Forbes Magazine. Items such as smart watches and fitness trackers continue to dominate the market. Does this tech really getting people moving?
I came across an interesting article posted on the BBC News Website. It was noted that Uganda is the “Worlds Fittest Country”. The WHO conducted a study and found that only 5.5% of Ugandans were inactive. “The research findings note that, generally, people in low-income countries seem to integrate a sufficient amount of physical activity in their lifestyles, unlike those in wealthier countries.” Without any access to smart watches, fitness trackers or pedometers, they still remain more active than us. What’s their secret?
Access to technology doesn’t always dictate fitness habits. The obesity rate in Canada has shown to be one of the highest in the world. “Statistics Canada found rising numbers on obesity, with 26.7 per cent of Canadians who were obese in 2015, up from 23.1 per cent in 2004.” It was noted that our activity levels in this country are pretty poor. This is an obvious fact due to the increased obesity rate since 2004.
In a country like Uganda, they are not afforded the same luxuries. They have to be active in order to get to where they are going. Often they have to travel far to work, or to get food. More likely than not have to tend farm land on a daily basis. By comparison they are up and moving more during the course of their day.
Fitness tech is a big business in Canada. The rate of obesity has increased over the years. Chronic disease is on the rise. Fitness tech has no market in Uganda and yet they are rated as more active.
What’s the lesson here? Above all we must teach our clients to be accountable. As demonstrated, the desire to be more active comes from the will to do it. If your client is a beginner then a smart watch may be a great way to start. Long term success is determined by the will to keep going and not what you’re wearing on your wrist.