by Kristen Walsh
A new IHRSA report aims to help health club owners and operators to better understand personal and small group training clients. The IHRSA Fitness Training Report was published in February and is generously sponsored by Power Systems.
Personal and small-group training form a significant share of non-dues revenue for health clubs. According to IHRSA’s Profiles of Success, personal training is the number one profit center among leading health clubs, while small-group training is a close second among top fitness-only centers.
“With the growing popularity of personal and small group training, with this report IHRSA aims to provide a deeper understanding of the consumer demographics and usage trends of fitness training services in order help club operators attract and engage more customers,” says Jay Ablondi, IHRSA’s executive vice president of Global Products.
“Fitness training clients tend to be more committed to their workouts, have better retention rates and get better results, so the more successful that club operators can be at converting the occasion exercisers to PT and small group training clients, the healthier their members, and bottom lines—will be,” he adds.
Data analyzed and reported in The IHRSA Fitness Training Report was compiled in 2016 by Sports Marketing Surveys, Inc., a Jupiter, Florida based sports research business servicing the sports facility, equipment and sporting goods industry. The report concentrates on health club consumers (i.e. those who used a health club within the last 12 months).
Access the Report
Visit ihrsa.org/publications to access the entire report as well as Profiles of Success, The IHRSA Health Club Consumer Report, and other relevant IHRSA resources. Questions? Please contact firstname.lastname@example.org.