In March, I posted an article about the 6 hot topics for fitness operators here: http://bit.ly/2qYvGqV .
One of those hot topics is technology.
Since 2010, when technology first became prominent as a topic of discussion with our clients, our organization has done over 300 installs with full technology in Canada. (approx. 50 per year).
It is safe to say, that in that time, we have done 3-4 times more installations without technology.
In 2017, we have 3 type of organizations that we consult and supply.
This article touches on all 3 groups above, even though group 2 does not want technology as an offering.
They are the organizations who need to avoid costly mistakes in making sure the technology experience for their patron rivals that of the experience they have with their smartphone and other devices.
The 3 mistakes organizations make around technology:
As soon as we learn the benefits to a particular app, we then tend to use them more. Same with the interface on your cardio equipment, support/education needs to be part of the implementation.
Offering technology is one thing.
Getting the ROI for your organization in terms of traction is another.
For more information on maximizing the return on investment one way or the other, your preferred vendor should be able to address any of these topics in detail with you and provide examples of situations that have successfully implemented both!
Mill Pond Publishing Inc.
30 Mill Pond Drive
Georgetown, ON L7G 4S6