Reprinted from Fitness Business Canada Winter 2019
Adelaide Club was established in 1978. In November 2018 we proudly celebrated our 40th birthday. Ever since our doors opened four decades ago, Member satisfaction has been the cornerstone of our existence. We have always considered the Club as not only a leader in the fitness industry but also a key player in the hospitality business, henceforth making our members feel like VIPs at every opportunity.
Members and guests are greeted upon arrival to the Club with a warm welcome by our front desk team, – most times by name, and anyone seated in our mezzanine is offered a refreshment while they wait to be taken care of. Our members are VIPs. We acknowledge their birthdays and celebrate membership milestones. Personal achievements, e.g. participation in triathlons, marathons and other athletic events are also recognized. Our Club Members are given the opportunity to shape the direction of the Adelaide Club by way of focus groups and surveys, which empowers them to share their ideas and invaluable feedback… they love that!
A unique feature that sets us apart from other gyms and Clubs in Toronto, that we believe showcases how significant our members are to us, is that we invite them to participate in our marketing Campaigns. Yes, we use real Members in our advertisements. It’s demonstrates how distinct they are.
We host phenomenal special events and parties at the Adelaide Club. Members are encouraged to invite their friends and family to join in on the festivities, the purpose of which is to express our appreciation to our members and to thank them for choosing the Adelaide. Complimentary food and beverages are included.
Our locker room amenities were carefully selected to pamper and help our members refresh after an invigorating workout. Most top off their Club visit with a relaxing steam, whirlpool or sauna.
Our member lounge, the HUB Kitchen and Bar, is luxuriously furnished with comfortable oversized leather sofas along with a big screen tv. Perfect for the VIP experience.
We’ve made arrangements with an impressive list of luxury reciprocal fitness, ski, tennis and golf clubs in the GTA, across Canada, the United States and around the world for our member’s enjoyment.
We always look to make decisions in favour of our members. It’s a sense of importance and a sense of belonging. To our members, that’s what it truly means to #liveclublife
Membership DirectorAdelaide Club
At Nova Health Club, we offer a premium service that costs more than many of our competitors’ comparable services.
The very essence of this service makes members feel like VIPs because we 100 percent customize every communication, engagement and program to the individual member. For example, framing a message to one member will be different from another member based on their personality. We use colour theories to better understand our members, which gives us insights into what motivates them relative to other members.
Some of the other systems we implement to make our members feel special are:
It comes down to going above and beyond for each member without attaching an invoice to it. For example, a member who struggles with nutrition came for a workout just before flying to Germany for 48 hours. During the training hour, the coach packaged up protein powder, almonds and sardines from his own lunch for that member so he would eat better while away.
Today we see many businesses trying to provide the cheapest and the fastest. Nova Health Club sits at the opposite end of that spectrum and instead offers more and the best. The result is a dedicated and long term membership willing to pay a premium for our services.
Josh Allen is the founder of Nova Health Club in Oakville, Ontario. Contact him at www.NovaHealthClub.com
At SportsArt, we noticed a gap in sustainability in gyms and recreational facilities. Because of this, we created an entire line of fitness equipment that not only reduces energy consumption, but actually produces it. Our ECO-POWR line does this by taking human energy created during a workout and turning it into utility grade electricity–up to 200 watts per hour per machine.
We are seeing more and more facility managers seek our products to either break into the sustainability movement or to enhance their already existing green initiatives. Many people today, especially millennial gym-goers, take the time to find a gym that utilizes these types of sustainable practices since problems such as global warming are so prevalent in today’s world.
By providing consumers, gyms, hotels and apartments the option to use sustainable fitness equipment, users in turn feel better about themselves because they are reducing their carbon footprints and making an actual change. Sustainable fitness equipment is not considered the norm yet, mainly because it’s a very new concept. This makes our users feel ahead of the curve, since they are the early adaptors to what will eventually be a fitness phenomenon.
In the long run, our users feel like they’re making a difference in the trajectory of the earth, and they have a sense of return on investment.
Since our ECO-POWR equipment captures up to 74 percent of the energy being produced and returns it to the electrical grid, gyms and facilities save money since the equipment actually provides electricity that they do not have to pay for.
Reducing carbon footprints, being early adopters and saving money are just a few ways SportsArt makes its buyers feel like VIPs. Through our phenomenal customer service and smooth installation process, we ensure that everyone we work with enjoys the buying process as well.
CEO of the Americas for SportsArt