I recently went to a professional development seminar where another gym owner spoke about working on his business not in his business.
I have long been the engine of my gym doing more sessions than the other trainers because people would request me and I didn’t want to say no to the money.
After listening to this speaker, I made a shift in my business. I backed off the number of hours where I taught classes and trained clients one-on-one. I decided my job was to grow the business not work in it as a trainer.
While the idea of backing off my hands-on work was a stressful concept, the outcome has been much better than I could have hoped for. The gym runs more smoothly, I have a better grip on the running of the business and the profits have risen.
I would suggest to every gym owner that they take a step back and work on their business not in it.
When I began in the fitness field over 10 years ago, I used to notice that a physical workout was not enough for many of my clients. I’d put them through a great workout, but they seemed to be stuck in their lives; they weren’t moving forward, something was blocking them.
I’ve recently taken the Holistic Lifestyle Coach courses through the CHEK Institute. The focus is on treating the body as a system of systems by applying “the last four doctors you’ll ever need: Dr. Diet, Dr. Movement, Dr. Quiet and Dr. Happiness.”
Incorporating these four doctors into your client programming lets you determine what areas need to be improved upon while also understanding your client’s true dream.
You can’t move forward without understanding what your client wants, their sleep and eating patterns and their stress levels. All of this information helps determine the type of workout you design for them, gets them moving forward and helps them to love themselves again. They can’t do it without you.
Holistic Lifestyle Coach Level 3
Certified Corrective Exercise Coach
Great question! We use the same strategies with our general public club members that we have used successfully while coaching football. The progressive system, which incorporates multi-levels of structured learning and performance outcomes, includes a seamless pathway of academic and athletic structured learning outcomes based on prerequisite mastery. The key element is a system that incorporates a club’s personal ideology combined with progressive levels of instruction and performance. This type of system prevents complacency and motivates members through structured increasing levels of challenge.