The International Health, Racquet & Sportsclub Association (IHRSA) recently released The IHRSA Latin American Report (Second Edition), sponsored by Hoist Fitness. This research publication, an update to its groundbreaking 2012 report, was produced in collaboration with Mercado Fitness (Argentina) and supported by Fitness Brasil.
“Building upon the analysis provided in the first report, the second edition of The IHRSA Latin American Report contains the most comprehensive examination of key Latin American health club markets available anywhere,” said Jay Ablondi, IHRSA’s executive vice president of global products. “Credit goes to Mercado Fitness, Fitness Brasil, IHRSA’s many strategic partners throughout Latin America, and, of course, the innovative club leaders who were interviewed, for providing an in-depth understanding of the region.”
According to the report, the health club industry in Latin America is robust. The 18 Latin American markets analyzed in the report generate US$6 billion in revenue from more than 65,000 clubs. Nearly 20 million Latin Americans are members of a health club. Brazil, alone, accounts for more than half of the health clubs in Latin America with 34,509 facilities. Argentina has the highest penetration rate among all Latin American markets as 6.8% of Argentineans belong to a health club.
“The health club landscape in Latin America is dynamic and has undergone significant developments since 2012,” said Guillermo Velez, editor and director of Mercado Fitness. “In addition to the growth of the low-cost segment, other developments, including economic indicators, increasingly savvy consumers, technology, the boutique phenomenon, and professionalization have all impacted and shaped the industry in Latin America.”
While club operators and industry experts have observed growth amidst market developments in the region, opportunities abound in Latin America. The report shows the average penetration rate of 2.15%, signifying potential for growth. Along with Argentina, Brazil and Mexico have member penetration rates exceeding 3%, at 4.6% and 3.2%, respectively.
“The IHRSA Latin American Report is an indispensable tool for club operators, investors, and market analysts,” said Jacqueline Antunes, IHRSA’s senior manager of Latin America. “Club operators can use the report to identify trends and areas for growth, while investors can use this valuable reference to identify profitable opportunities in the region. Finally, analysts and other stakeholders can rely on the report to explore the state of the industry and outlook for health clubs in Latin America.”