Article originally published in the July/August 2016 issue of Fitness Business Canada magazine.
By Kathryn Korchok
Kinetic Solutions attributes 20 years of success to its commitment to high standards
Kinetic Solutions (kineticsolution.com) was founded by Frank Kelly and Alastair Russell 20 years ago. Kelly, graduated from Ottawa University with a bachelor of social science degree. Alastair, graduated from Queen’s University with bachelor of arts and a bachelors in physical and health education.
Frank became the general manager of a retail fitness equipment store in Ottawa and hired Russell to start a commercial division. Finding the volatile sales cycle of the retail business unsatisfactory, the two decided to launch their own commercial equipment company and Kinetic Solutions began with Kelly as president and Russell as vice-president.
Kinetic Solutions specializes in supplying high-quality commercial exercise equipment, but it has also attracted discerning retail clients who realize the value and performance benefits of higher quality products. The company also provides leasing services and offers facility design and equipment layout services.
“Our goal is to create a partnership with our clients, rather than just make a sale and move on,” says Russell. “That’s so much more important to us.”
The company partners with equipment manufacturers and trusted brands that meet specific criteria and shared values. Its 19-year relationship with True Fitness is a testament to those values.
The company has nine employees, and clients range from fitness clubs to Canada’s Department of National Defence. Increasingly, Kinetic Solutions has experienced growth in the condominium and multi-housing market as building owners and residents have come to realize that better quality equipment benefits their sales and residents’ satisfaction.
Kinetic Solutions was founded in 1995 with a small investment and the two partners working from a home office.
“We remain a small business,” says Russell, “and are extremely proud to still be in business in a relatively volatile industry.”
The company started in Ottawa, but within two years Russell moved to Toronto to better service the GTA market. Today, the company has a head office/showroom/warehouse in both Ottawa and Oakville and a satellite office in Nova Scotia.
“Selling fitness equipment in my 20s seemed like a fun thing to do,” laughs Russell. “When we started the company it was all about making ends meet. After my move to the GTA and starting to compete with some of the bigger players of the time, I knew we needed to be different.”
That difference became the Kinetic Solutions 3-P program:
• Performance: Products must be high quality in all areas—including biomechanics, ergonomics, features and durability—with a proven and effective fitness benefit.
• Protection: After-sales service and proper warranty coverage is key. All suppliers must stand behind their products.
• Price: Offering industry-leading value is more important than competing solely on price.
“If something from one of our suppliers doesn’t meet our 3-P principals, we don’t represent it and I tell the supplier why,” says Russell. “There are far too many products that are sold based on aesthetics or successful marketing and that have poor fitness benefits. The future success of Kinetic Solutions requires us to keep true to our core principals.”