by Kristen Walsh, Associate Publisher, IHRSA
The IHRSA Asia-Pacific Health Club Report (Second Edition) was released in May in collaboration with Deloitte and is sponsored by Perfect Gym. It demonstrates that fueled by growing economies, the health club industry in the Asia-Pacific is robust, with significant potential for continued growth. Only two markets in the region are considered mature: Australia and New Zealand have the highest penetration rates at 15.3% and 13.6%, respectively. While the fitness market shows signs of rapid growth and professionalization in Hong Kong (5.85%), Singapore (5.8%), and Japan (3.3%), opportunities for growth remain in the Philippines (0.53%), Thailand (0.5%), Indonesia (0.18%), and India (0.15%).
Along with such growth opportunities come challenges. Real estate costs, rental availability, infrastructure underdevelopment, need for professionalized services, and increasing competition are some of the challenges club operators face in the Asia-Pacific market. However, a favorable economic outlook along with increasing health awareness and demand for group exercise and personalized training are all expected to drive industry growth.
“Driven by the momentum of economic growth, the fitness market in the Asia-Pacific region has shown steady growth with a positive outlook going forward,” says Alan MacCharles, partner at Deloitte China. “Overall market penetration is on an upward trajectory, reflecting an increasing awareness of health and club memberships.”
According to MacCharles, the region’s fitness market remains stratified due to varying stages of development, which can be categorized into three tiers:
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