IHRSA’s Passport program is one of the association’s most popular member offerings. It gives IHRSA facilities a valuable added benefit they can offer their members—a way for them to remain physically active, and continue to pursue their fitness goals, whenever they travel, either for business or pleasure.
The program allows members to purchase a discounted guest pass, and—just that easily—obtain access to any IHRSA club, worldwide, that participates in the Passport network.
This year, for the first time, this benefit is being made available on mobile devices via a convenient, user-friendly, and free app.
IHRSA has partnered with TrainAway, a Copenhagen-based company, to digitalize the Passport service. By capitalizing on the firm’s innovative technology and sophisticated user interface, IHRSA’s made it possible for its clubs’ clientele to use their tablet or smartphone to locate participating facilities in a matter of seconds.
“The IHRSA Passport Program is invaluable to us,” attests Alan Leach, the CEO of the West Wood Clubs, based in Dublin, Ireland, and a member of IHRSA’s board of directors. “It’s a great sales and marketing tool for our membership team, particularly when they’re dealing with the corporate market. The program represents a great competitive advantage because it imparts exclusivity to a West Wood membership.
“As a retention tool, it’s indispensable, because members who leave us can no longer use other clubs whenever they travel. It’s quite a perk.”
By digitalizing Passport, IHRSA also has eliminated any administrative tasks associated with the program.
How, exactly, does the TrainAway app work?
Members of clubs enrolled in the program can employ it to search for IHRSA operations internationally. Using a discount code provided by their home facility, they’ll save 25% on the purchase of a day pass at the Passport club of their choice. The host club’s staff is required only to identify a mobile pass on the user’s phone. An activation timer indicates that the guest pass is valid for one day only.
TrainAway collects all of the guest-pass payments, and, each month, sends the host facility an activity report and payment.
There’s no cost to IHRSA clubs to sign up for the program, and no I.T. integration is required.
“The TrainAway platform is technologically very easy to use, and, most importantly, it’s not integrated into our information technology system,” notes Erkki Torn, the CEO of MyFitness, which has 19 clubs in in Estonia. “We’re very happy with that!”
The app is available in several languages, including, but not limited to, French, Spanish, Italian, Portuguese, and Russian. It’s free and available only to IHRSA-member clubs. To learn more, please visit ihrsa.org/passport.
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