In 17 years, we have faced new competition nine times in one of Canada’s worst economies. Nothing is more important to our gym’s survival than how we respond to new competition.
I learned the secret to responding to new competition during 40 years of coaching football and two decades and a college law enforcement professor/program coordinator. The secret is accurately answering one question – Do we make a change or stay the same?
New competition forces you to make business life-and-death decisions that will determine whether your gym survives or not. New competition forces you to respond with a decision – do you do something different or do you keep doing business as usual?
If your system is working, changing it will kill you. If your system is not working, not changing will kill you. The key is subjectively and objectively determining the truth – is your system working or not? How we have determined the truth in our reality will be explained in future articles.
X Fitness is committed to lift in mind, body and soul. Our lifting mission includes sponsoring Blunt Talk Podcast that has reached 83 countries and over 42,000 listeners in 3 years. All Blunt Talk Podcasts are soul-lifting. All 549 episodes are free, permanently archived at: www.ginoarcaro.com
There is no business tougher than the fitness business. Never stop learning.
If you would like to be a guest on Blunt Talk Podcast to promote your business, please contact me at: www.ginoarcaro.com