One of the biggest decisions you have to make in the fitness business is how to respond to new competition. What you do when a new gym opens or a new personal trainer starts a business to compete with you determines the direction of your own business.
Since my gym, X Fitness, opened 17 years ago as an independent start-up, an unusual number of competitors have emerged. I have a lot of experience with new competition. I have attracted new competition in every profession I have worked in. I had minimal competition when I started writing law enforcement textbooks in 1992. Competitors dramatically increased within a decade. The same happened in my football coaching career. Every new expansion team I coached from scratch attracted new competition with the following five years. The same happened after I started a podcast from scratch. The same happened after X Fitness opened.
The lessons I’ve learned in coaching football and publishing about dealing with new competition, have applied to how we deal with new competition in the fitness business. Here are some of strategic principles we follow to compete with new gyms and new personal trainers:
Conclusion: Ideological consistency is the key to survive against new competition. Nothing endures without ideological consistency. Evolve and grow but keep you core beliefs the same. Like muscle, grow with what works – your core beliefs.
X Fitness is committed to lift in mind, body and soul. Our lifting mission includes sponsoring Blunt Talk Podcast that has reached 83 countries and over 32,000 listeners in 3 years. All Blunt Talk Podcasts are soul-lifting. All 350 episodes are free, permanently archived at: www.ginoarcaro.com
There is no business tougher than the fitness business. Never stop learning. If you would like to be a guest on Blunt Talk Podcast to promote your business, please contact me at: www.ginoarcaro.com
Mill Pond Publishing Inc.
30 Mill Pond Drive
Georgetown, ON L7G 4S6