Selling strength training classes is in the top five of toughest things on Earth to sell. The main reason is mindset and commitment toward discomfort. Our solution at X Fitness has been Real-life Lesson #3,413 that I’ve taught football players for 40 years and college law enforcement student for two decades – lift four years, lift for years.
This Real-Life Lesson serves a dual purpose. First, it represents the conclusion of our 48-year athletic research – if you commit to 4-year workout plan, you will work out for life. Guaranteed. Every athlete and student who has committed to my 4-year workout plan, worked out for life. Those who did not commit, didn’t get fit or stay fit. Secondly, the 4-year workout program represents our strategic model and marketing strategy for strength coaching at X Fitness. It had proved to be our best customer retention strategy for training programs we offer.
Our 4-year workout plan correlates the maximum athletic career of a high school or post-secondary school athletic career. I have conducted my own research during my own 48-year workout streak that included coaching over 20,000 athletes, college students, and law enforcement co-workers when I was a police officer between 1975-1990. The conclusions I reached were carried over to my commercial gym X Fitness, when we started it from scratch as an independent gym in 2001 against Goliaths in the fitness industry. The following are the top ten conclusions:
The fitness industry is a tough business. Never stop learning. Stop learning, stop earning. Be a life-long learner. Commit to continuing education. Read, watch, listen. The intellectual pump is as important as the physical pump. X Fitness is committed to lift through Blunt Talk Podcast. There’s enough depressing news. We won’t contribute to it. We have had a number of fitness professionals as guests. All 165 episodes are free, permanently archived. Each guest is a soul-lifter. Guaranteed to lift Please visit Blunt Talk Podcast compliments of X Fitness at: www.ginoarcaro.com or www.xfitness.ca or http://blunttalk.libsyn.com/
If you would like to be a guest on Blunt Talk Podcast to lift our world-wide audience while promoting your business, please contact me at www.ginoarcaro.com or www.xfitness.ca or firstname.lastname@example.org or through social media.
Blessings & all good things.
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