Selling strength training classes is in the top five of toughest things on Earth to sell. The main reason is mindset and commitment toward discomfort. Our solution at X Fitness has been Real-life Lesson #3,413 that I’ve taught football players for 40 years and college law enforcement student for two decades – lift four years, lift for years.
This Real-Life Lesson serves a dual purpose. First, it represents the conclusion of our 48-year athletic research – if you commit to 4-year workout plan, you will work out for life. Guaranteed. Every athlete and student who has committed to my 4-year workout plan, worked out for life. Those who did not commit, didn’t get fit or stay fit. Secondly, the 4-year workout program represents our strategic model and marketing strategy for strength coaching at X Fitness. It had proved to be our best customer retention strategy for training programs we offer.
Our 4-year workout plan correlates the maximum athletic career of a high school or post-secondary school athletic career. I have conducted my own research during my own 48-year workout streak that included coaching over 20,000 athletes, college students, and law enforcement co-workers when I was a police officer between 1975-1990. The conclusions I reached were carried over to my commercial gym X Fitness, when we started it from scratch as an independent gym in 2001 against Goliaths in the fitness industry. The following are the top ten conclusions: