One of the biggest mistakes I made when I started X Fitness from scratch as an independent startup gym 16 years ago was falling into the Identity Trap – trying to be what we were not, trying to be everything to everyone by offering every exercise class known to wo/mankind in order to generate fitness income. It’s easy to fall in the Identity Trap when you start a new gym because of the desire to survive by immediately developing multiple sources of fitness income. It was a horrendous rookie mistake. It didn’t work out – dual meaning. It didn’t work out financially and clients didn’t work out.
The reason I fell in the Identity Trap was Rookie Desperation – trying to make things happen overnight by thinking outside our Best Practice Model that we designed before opening X Fitness. Our Best Practices Model is a decision-making model that I have used to coach football, workout for 47 years, investigate crime between 1975-1990, and teach/coordinate college law enforcement programs for 20 years. Our Best Practice Model is the heart and soul of our system that developed proven strategies to achieve professional strategic goals relevant to the job that needed to be done, in our specific reality. Our Best Practice Model is a professional decision-making model that develops more than a professional playbook. It’s a formula that develops a system – a way of thinking, a way of doing things that pertain to our specific reality.
I escaped the Identity Trap by reverting to our original gym Best Practices Model that governed my non-profit home basement gym that I built for my football players. That model included an Extreme High-Intensity Workout System that developed underdog football players from scratch to next-level athletes. We limited our fitness classes at X Fitness to only two levels of group workouts – a boot camp coached by my daughter Leeann Arcaro-King and Group Lifting. Both classes are premised on the extreme high-intensity X Fitness Workout System. The system is not appealing to the whole world. But it does appeal to a percentage of the population that needs that type of intensity. Here are the lessons I’ve learned from our decision to limit fitness classes to only two types:
The fitness industry is a tough business. Never stop learning. Stop learning, stop earning. Be a life-long learner. Commit to continuing education. Read, watch, listen. The intellectual pump is as important as the physical pump. X Fitness is committed to lift through Blunt Talk Podcast. We have had a number of fitness professionals as guests. All 152 episodes are free, permanently archived. Each guest is a soul-lifter. Please visit Blunt Talk Podcast compliments of X Fitness at: www.ginoarcaro.com or www.xfitness.ca or http://blunttalk.libsyn.com/
X Fitness and Blunt Talk Podcast are committed to lift. There’s enough depressing news. We won’t contribute to it. Our 153 guests are guaranteed to lift. If you would like to be a guest on Blunt Talk Podcast to lift our world-wide audience while promoting your business, please contact me at www.ginoarcaro.com or www.xfitness.ca or email@example.com or through social media.
Blessings & all good things.
Gino Arcaro M.Ed., B.Sc., Level 3 NCCP (Nat’l Coaching Certification Program)
Head coach – Niagara X-men football
Owner – X Fitness Inc.
Host – BLUNT TALK PODCAST http://blunttalk.libsyn.com/