Here’s Real-Life Lesson # 2,651 that I learned during 40 years as a football coach and two decades as a college law enforcement professor/program coordinator that became our personal training policy when I started X Fitness from scratch over 15 years ago – team training beats personal training.
There’s nothing tougher to sell than fitness. When I started X Fitness in 2001, I made a number of mistakes that almost killed my gym. One of them was selling personal training using the traditional model of personal training. It didn’t work out for us – dual meaning. No success and people stopped working out. The reason it flopped was that I did not follow lessons I learned from coaching football. I didn’t follow the evidence. I didn’t follow my heart. Instead, I followed advice I didn’t believe in.
Specifically, the two major blunders I made when I started X Fitness was: (i) Hiring personal trainers who I had not coached. (ii) Giving them the title ‘personal trainer.’
Here are the key points and lessons learned from both mistakes that became our X Fitness policy:
The fitness industry is a tough business. Never stop learning. Stop learning, stop earning. Be a life-long learner. Commit to continuing education. Read, watch, listen. The intellectual pump is as important as the physical pump. X Fitness is committed to lift through Blunt Talk Podcast. We have had a number of fitness professionals as guests. Each episode is free, permanently archived. Each guest is a soul-lifter. Please visit Blunt Talk Podcast compliments of X Fitness at: www.ginoarcaro.com or www.xfitness.ca or http://blunttalk.libsyn.com/
X Fitness and Blunt Talk Podcast are committed to lift. There’s enough depressing news. We won’t contribute to it. Our 145 guests are guaranteed to lift. If you would like to be a guest on Blunt Talk Podcast to lift our world-wide audience while promoting your business, please contact me at www.ginoarcaro.com or www.xfitness.ca or firstname.lastname@example.org
Blessings & all good things.
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