If you are a trainer looking to create a new profit centre for your business, bootcamps are back.
There are many new certifications popping up in the Canadian market; the key being “The Canadian market.” You need to know what your clients want and their limitations.
First point to consider is 85% of bootcamp participants are ladies. These ladies are stay at home moms, career women, 35-55 years of age. Their goals are to lose a few pounds, stay in shape to play with the kids or grandchildren and just basically to make daily life tasks easier.
Some new, foreign bootcamp training is focused on military/tactical training as practiced by “elite military forces”!!! Unless your clients are planning a “call of duty, black ops style operation” or invading a country on a military coup, that is totally unrealistic training for your market. There may be a place for this training but certainly not with 95% of your clients. Therefore, find training education that you can use with your clients.
Second point to consider is ease and cost of execution. Other bootcamps are highly dependent on numerous, new, fancy gadgets and flash-in-the-pan gimmicks. Trainers don’t need to spend thousands of dollars on “Flavour of the week” fitness toys that will end up in a garage sale. Many of these equipment intensive trainings are again a result of the influx of foreign training programs banking on making a few bucks selling their products and taking the profits back to their country. Spreading equipment all over the floor to have your clients run through a make-shift obstacle course is an accident waiting to happen! Many clients are intimidated by obstacle courses and you could lose more clients than you retain. Ask yourself do your clients want or need that type training and do you want that type of liability?
Third point to keep in mind is the ability of the program to deliver results. We are experiencing an epidemic of obesity in our population as a whole. There is no generation or gender unaffected by obesity. As such, client-centered bootcamps that incorporate free-body exercises that can be modified for any fitness level, duration and target market is a must. Planned, comprehensive, periodized programming that adapts to the changing levels of a participants fitness level as the bootcamp progresses is critical and will separate the “wheat from the chaff” when compared to bootcamps that teach instructors to yell, bark out orders like an army drill sergeant, insult, and push their clients to unachievable levels that break them down instead of building them up.
Having had the opportunity to travel across this great country and getting to know so many wonderful Canadian trainers whose hearts and passion for helping a nation reach its health and fitness goals…we need not look any further than our own borders to find talented , professional trainers to facilitate training our own brothers, sisters, moms dads and children.
Canada is in an economic recession, our dollar has dropped to .70 cents and below compared to the USD and most of our fellow Canadians working in the fitness industry are struggling to make ends meet.
Now, more than ever, we must buy Canadian products and services to keep our hard earned money in Canada.
Don’t be fooled by the foreign “raw, raw” programs, when making your choice for Certifications please select Canadian education developed in Canada, by Canadians, specifically for Canadians.