May 29th to May 31st were truly historic “days on the hill” in Ottawa for the fitness industry. Fitness professionals, medical professionals, technology, and registration bodies all came together for the first time to promote the importance of preventative health care and propose a united solution.
Representatives from all sectors advocated for the Prescription to Get Active (RxTGA) program, which already has many successful pilot projects across Canada. Together, the team presented to over 25 government officials on the advantages this program would contribute to Canada’s health care. This program allows doctors to prescribe exercise to their patients; then patients can fill that prescription by visiting https://www.prescriptiontogetactive.com/ and utilizing the tools available (i.e.: technology, memberships to participating health clubs, etc.). In the long run, we believe that preventative care is more effective than “sick care” and would like to see a greater effort from the Government to provide incentives geared towards preventative health measures, essentially saving net healthcare costs. We believe tax incentives, such as the Fitness Tax Credit, when used in conjunction with RxTGA and Registered Exercise Professionals, will also ensure that long term behaviour change occurs.
With the help of our government relations firm, Sussex Strategy Group, we have been successful so far to bring attention to our goals. However, coming towards an October election, in order to keep our initiatives in the forefront, we need to keep Sussex Strategy Group on retainer. In order to do this and continue lobbying the government, WE NEED YOUR SUPPORT.
Fitness Industry Council of Canada is currently collecting contributions that will go straight to our government lobbying efforts. This is a huge opportunity for the fitness industry as we work towards encouraging the government to provide Canadians with incentives for a healthy lifestyle such as exercise programs (RxTGA) and rewards (Fitness Tax Credit).
To contribute and support to this initiative, please contact Trisha Sarker, FIC Executive Director, at firstname.lastname@example.org. Any contribution will significantly make a difference and add value to the future health of the nation.