Let’s face it; sales make most business’ go around. You can have excellent customer service, amazing advertising and marketing but without good sales scripts and proper team roleplaying – some might think you will be out of business. Welcome the honest economy.
Never before has there been a time in history where the consumer is armed with just as much if not more information than the seller for a product or service. This is changing the way we do business. Consumers can look up dealer invoices, read owner’s manuals and search for independent reviews. This is a good thing because it forces a business to become much more trustworthy and honest.
It hasn’t been too long ago since a major player in the Canadian fitness industry was forced out of business due to some shady shenanigans. Tales of what this health club did were like urban legends us trainers would overhear at fitness conferences.
– Pretty girls getting free memberships to lure young men to join.
– Trainers being forced to cut the grass on the premises.
– Cheques being bounced to fitness staff and other contractors.
– Ongoing and consistent gym members bank accounts being double and tripled dipped in.
Yeah, pretty terrible!
Our fitness industry can be honest and trustworthy. We just have to stop beating around the bush and start properly communicating while educating our prospects. No more, “come in first and then I will tell you the price”. This is why I am listing the top 5 ways honest fitness sales can help boost your business;
Answer all prospects questions. Whether it be positive or negative, answer every one. Be honest, real and forthcoming. This will instantly give you credibility.
I truly and honestly believe if we as business owners communicate and educate prospects properly, they will come to know us, like us and trust us. Start becoming more honest with your fitness sales and watch your business grow and flourish.
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Mill Pond Publishing Inc.
30 Mill Pond Drive
Georgetown, ON L7G 4S6