By Greg Simmons We all know what a fit person looks like. But what about a fit business? Just like the body, success can be affected when weak areas are not addressed and improved. Use the following questions to explore the key factors that may be holding you back from achieving your business’ full potential. How strong is your brand? Your brand is defined as your business identity and how you are perceived in the community. More than just a trademark or a fancy logo, a brand is a collection of user experiences. If your brand promises cutting edge equipment and excellence in customer...

(Edit note: Fitness Industry Canada is currently assessing any implications for the Fitness Industry of the newly created music licensing organization.) With goals of simplifying music licensing for organizations across Canada that benefit from music, and to source and return more earned royalties to Canadian songwriters, composers, publishers, labels and performers, RE:SOUND and SOCAN have created Entandem. Co-owned and overseen by RE:SOUND and SOCAN, Entandem brings the music licensing now managed separately by each organization into a single, jointly-operated business. With Entandem, retailers,...

A gym suddenly closes and you’re left stranded and your money is gone. This happened recently and left many members angry and frustrated. Why do gyms do this to their loyal members? When a gym is going out of business here are some red flags to watch out for. Red Flag #1 Who do you speak to about problems with the gym? If the owner is not accessible, then how can problems get solved? When you have never seen or spoken to the owner, then odds are they probably won’t show up. It’s often very difficult to get someone on the phone after multiple attempts. Red Flag #2 Has the business...

Many older Canadians have heart disease, or know someone who does. Heart disease, also known as cardiovascular disease, occurs when the heart and blood vessels are no longer able to provide the oxygen and energy we need for everyday activities. It is the number one cause of death worldwide. The World Health Organization predicts that by 2030, more than 23 million people will die from the disease. What many people don’t know is that small changes in their exercise routine can go a long way in preventing heart disease. With a few simple changes, their next walk around the neighbourhood or on the treadmill...