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Selling is a natural thing, we do it all the time (“You should try this restaurant”, “You have to see this movie”, etc…); yet when we bring it into the realm of business something changes. Obviously having a pay-cheque at stake creates a different perspective (if you don’t buy my movie recommendation there is no effect on my life), but does selling have to be tense? Selling your product or service may never be as easy as recommending a restaurant, it can be easier than you’re currently doing it. How you sell, like most things, starts with your mindset. If your point-of-view is one of scarcity,...
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