PRIME Fitness, an American made strength equipment company, has partnered with Canadian born IFBB Pro Ben Pakulski.  The partnership positions the world-renowned bodybuilder as a brand ambassador for the rapidly growing strength brand. The partnership comes on the heels of the inclusion of over 20 pieces PRIME equipment at Pakulski’s new MI40 gym in Tampa, FL.  “With everything we did [at MI40], the intent is ‘best in the world’. The addition of PRIME and their variable resistance SmartStrength technology fits that methodology perfectly,” said Pakulski. PRIME Fitness has been making...

Brunswick Corporation (NYSE:BC) announced recently that it has acquired Cybex International Inc., a leading maker of commercial fitness equipment, for $195 million, subject to a working capital adjustment. Cybex will join Brunswick’s Life Fitness Division’s portfolio of leading brands. Founded in 1970, Cybex offers a full line of cardiovascular and strength products largely serving the commercial fitness market. Its cardio portfolio includes treadmills and exercise bikes, plus the Cybex Arc Trainer, a unique and popular cross-trainer. Cybex’s comprehensive strength category includes selectorized,...

The new Spinner® Ride™, Spinner® Shift™ and Spinner® Rally™ enable operators to meet growing demand for indoor cycling with reliable, experience-driven design and comprehensive programming Precor® and Mad Dogg Athletics, Inc., the creators of the Spinning® indoor cycling program and Spinner® line of bikes, recently released the new Spinner® Ride, Spinner® Shift and Spinner® Rally, as well as an all new range of education resources, both of which aim to reinvent the indoor cycling experience for operators and exercisers. “When we looked at the offerings on the market, we saw a number...

IHRSA has opened an office in Europe to better engage, serve, and grow its membership. The office is located in Brussels. Two experienced association executives will lead a team of three other professionals. Jeroen van Liempd will serve as IHRSA Europe Director, and Angela Meurer will serve as IHRSA Europe General Manager. The new team will replace outgoing Europe Director, Hans Meunch, who announced his resignation last year to pursue other endeavors. “Hans Muench has done a great job for IHRSA,” said Joe Moore, President and CEO of IHRSA. “He stepped back into IHRSA eight years...

Midtown Sanctuaire General Manager, Richard Earney talks us through his latest development, The MCycle Studio. Indoor Cycling is hugely popular in Montreal, and this studio is combining the latest in technology and design to bring a complete experience to its members. Already getting International attention, this studio is leading the way for membership based clubs. What makes the MCycle Studio so special? We spent a lot of time planning and putting this together, there was a lot of research and development put into this studio. Firstly, we enlarged the studio, to fit the maximum class...