Atlantis Inc. announces that it is now distributing the Stairmaster and Nautilus brands in the Quebec Market. Atlantis is a manufacturer of commercial strength equipment that is sold worldwide, but also represents several brands in the Quebec market in order to be able to offer a full suite of products to its customers. “Our goal is to provide customers with the perfect mix of products for their particular needs, so we’re excited to add these iconic brands to our portfolio” says Yosi Knecht, Director of Sales and Marketing. Atlantis is a Canadian Manufacturer and has been serving the fitness...

Join us for the Canadian Forum at the IHRSA International Convention & Trade Show in Orlando Florida, March 21st – 24th. Forum Date: March 22nd Time: 3:30 – 4:30pm Room: TBA   Panel Forum: Review the impact of the music licensing tariff on the industry. Discover the benefits of working with health associations. Explore the current market for big box gyms vs. studios. Discover the power to lobby government through positive initiatives. Learn how to approach a new liberal government with a different outlook.  Afterward take part in an open Q&A for all topics...

Matrix Fitness has launched MatrixLearningCenter.com, an online learning destination for Matrix users. The easily accessible library of resources is designed to assist commercial fitness facilities to maximize their investment with Matrix and deliver better fitness and wellness experiences to their customers. “Matrix prides itself in providing total solutions to our customers, and Matrix Learning is one more example of the investment we’re making to fulfill that promise” said Mark Zabel, vice president of global marketing and product development. “By bringing together the learning tools...

Investor will support rapid growth Fitness franchise Orangetheory® Fitness announces that an affiliate of Atlanta-based private equity firm Roark Capital Group has become a strategic investor in the company. Its portfolio of brands operates in the fitness, wellness, restaurant, retail, consumer and business services sectors. “We decided to engage Roark as a strategic investor to support us as we continue to experience rapid growth in the U.S. and internationally, as well as to expand our product and service quality,” says Orangetheory’s co-founder and CEO Dave Long. “Our relationship...

PRIME Fitness, an American made strength equipment company, has partnered with Canadian born IFBB Pro Ben Pakulski.  The partnership positions the world-renowned bodybuilder as a brand ambassador for the rapidly growing strength brand. The partnership comes on the heels of the inclusion of over 20 pieces PRIME equipment at Pakulski’s new MI40 gym in Tampa, FL.  “With everything we did [at MI40], the intent is ‘best in the world’. The addition of PRIME and their variable resistance SmartStrength technology fits that methodology perfectly,” said Pakulski. PRIME Fitness has been making...

Brunswick Corporation (NYSE:BC) announced recently that it has acquired Cybex International Inc., a leading maker of commercial fitness equipment, for $195 million, subject to a working capital adjustment. Cybex will join Brunswick’s Life Fitness Division’s portfolio of leading brands. Founded in 1970, Cybex offers a full line of cardiovascular and strength products largely serving the commercial fitness market. Its cardio portfolio includes treadmills and exercise bikes, plus the Cybex Arc Trainer, a unique and popular cross-trainer. Cybex’s comprehensive strength category includes selectorized,...