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Click Subscribe to have Fitness Business Canada magazine mailed to your home or business address. Do you own or manage a Canadian fitness club? See Qualify Fitness Business Canada provides one free subscription to all qualified Canadian fitness clubs. Contact us to qualify your facility. Back issues of Fitness Business Canada are available to read free online (see below). To receive the latest issue go to Subscribe or Qualify.

Fitness Business Canada (FBC) is the primary trade publication in Canada for owners, managers, directors and staff of health and fitness facilities. We are pleased to offer FBC in two formats: A traditional hard-copy version and our new e-magazine.

The e-magazine offers all the benefits of the traditional magazine plus more! Read the full magazine online - anywhere you have an internet connection. Or, download it and read it later. Your Choice.

March / April 2016


Features for this Issue:

  • On The Cover - Transform Your Business Three companies take big steps to re-energize their brands.
  • Management - 5 Steps to On-Boarding New Personal Trainers Build a highly-skilled team and be the manager that everyone wants to work for.
  • Product Focus - Selectorized Staying Strong Despite the hoopla around body weight workouts, selectorized equipment is as popular as ever.
  • Your Business - Are You Compliant with Your Province's Employment Laws? Protect your club from liability, professionalize your business and drive results.
  • Supplier Profile - A Solid Case D&E Wood Industries
  • Profit Centres - Ahh Massage Enhance the member experience by offering massage
  • Facility Profile - When You Care It Shows 5 Star Fitness & Nutrition Centre, Stoney Creek, Ont.


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January / February 2016


Features for this Issue:

  • On The Cover - On the Waterfront The Boulevard Club, Toronto, Ont.
  • Management - The Year Ahead Insights, advice and ideas from industry veterans.
  • Product Focus - Indoor Cycling: Still on a Roll Choose the right mix of bikes for your club.
  • Your Business - Reinventing Your Club: High Risk, Big Rewards When competition in her market hit a tipping point and some key staff departed, Linda burden knew it was time to pivot her business.
  • Club Trends - The Evolution of the Condo Gym Today's hottest condo amenity is a deluxe fitness facility.
  • FBC Trainers - Do Less Work and Get Better Results Turn prospects into paying clients by tracking your numbers.


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November / December 2015


Features for this Issue:

  • On The Cover - Group Ex: Licensed or Traditional? Some clubs sign on with licensed group fitness programs while others swear by instructor choreographed classes.
  • Club Marketing - How to Create a Marketing Machine Follow these steps to maximize your marketing dollars and efforts.
  • Product Focus - Cut the Clutter! How do you store those small but popular pieces of exercise equipment?
  • Your Business - Why You Need a Disaster Recovery Plan Secure Your Club's future by preparing today for a fire and other potential disasters.
  • Facility Profile - The Personal Trainer as Craftsman Eastern Edge Training - Vancouver BC
  • IHRSA 2016  Marketing strategist and bestselling author Jay Baer will explain why help is more important than hype at IHRSA 2016.
  • FBC Trainers - 7 Steps to Decreasing Cancellations Boost your bank balance by tweaking your cancellation policy.


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September / October 2015


Features for this Issue:

  • On The Cover - Personal Training Goes Virtual Online personal training is breaking through the "too expensive" and "too busy" barriers of traditional in-person training.
  • Management - Create a Strong Culture for Your Personal Training Team It is one thing to hire great people, but it is another challenge to keep them.
  • Product Focus - The Big Stretch Get members up off the floor and programmed with stretching equipment to see results.
  • Supplier Profile - Tried and True Dotmar Fitness Equipment is at the top of its game.
  • Facility Profile - Club Markham A veteran club satisfies members with popular programs, upgraded facilities and the latest in equipment.
  • Q & A  What are some of today's fitness club design trends, and how can they be implemented on a budget?
  • Your Career Mentors - Get One!
  • Products, Service and Education Directory (2015 - 16) Listing of suppliers who are dedicated to serving the Canadian health and fitness industry.  Full directory online at www.fitnessbusinesscanada.com.


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July / August 2015


Features for this Issue:

  • On The Cover - Facility Profile - A Playground for Grown-ups There is something for everyone at Midtown Le Sporting Club Sanctuaire
  • Your Business - The Club Down the Road While you are busy focusing inward, your competitors may be chomping away at your market share.
  • Product Focus - Fitness Goes Digital Leverage your members' appetite for technology
  • Supplier Snapshot - PetraSoap Veteran Canadian company cleans up in the locker room amenities field.
  • Continuing Education - Best Conference Encounters Ever Let a professional development event ignite your career.
  • Marketing - SMS Text Messaging as a Marketing Tool What's the SMS buzz all about?
  • Management - Measures to Manage Performance Business success requires good people putting good systems into action.
  • FBC Trainers - 6 Ways to a Great Client Experience Care for prospects the way you would want another trainer to take care of your mother, sister or friend.


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May / June 2015


Features for this Issue:

  • On The Cover - Preventing a Disaster Think proactively to create a safe environment and minimize insurance claims and litigation.
  • Your Business - Club Industry Financials - a Tone of Optimism Financial experts share their thoughts on events and trends shaping the fitness business.
  • Product Focus - The Elliptical Workout The ever-popular elliptical continues to wow users.
  • Supplier Profile - In business for the Long Run The Treadmill Factory celebrates 27 years of innovation and success.
  • Facility Profile - Transcend Health Two businesses unite to offer a multidimensional approach to fitness and health.
  • FBC Trainers - Best Face Forward Attract potential clients to your business and services with high-quality publicity photos.


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