As we are well on our way into 2018, I hope you are not feeling disappointed, yet again , that you did not stick to your new goals called resolutions . This would not make sense to me which is the reason I do not blog about resolutions in the first place . They are not designed to last ….what is, are creating healthy habits! Research has proven that it takes 14-21 days to create a new habit. Healthy habits require baby steps to make significant changes in our life. Fad Diets don’t work! They are based on radical behaviour changes that are not sustainable. They depend too much on willpower,...

Traditional job interviews are a poor predictor of job performance. Most interviewers as the ‘classic’ questions which have been completely rehearsed by the candidates. An example of this is, “So, tell me a bit about your strengths?” Most interviewers are not well trained and are biased when making their selection decisions. At 360impact Group, we have done tremendous research and have reinvented the interview process to assist clients for a more efficient and successful hiring results. Traditional interviews are still valuable however, you need to have the right employee(s) conducting...

As a member of the Canadian fitness industry, we invite you to attend the 37th annual IHRSA International Convention and Trade Show from March 21 to 24, 2018. This international fitness convention showcases countries from across the world, and we want you to join us in representing Canada! This year’s events will be comprised of over 100 educational sessions which will provide you with essential information and tools to assist in ensuring your club’s success. With such an abundance of networking opportunities, you will be able to establish connections with club operators world-wide. For more...

It’s 2018 and some people still think that independent gyms are not serious businesses that can be taken advantage of. One of our top ten problems at X Fitness has been people entering by fraud and false pretenses. The two most common ways of fraudulently entering has been: (i) a non-member using someone else’s card, and (ii) a member bringing in a non-member. The main reason why people enter fraudulently is their attitude toward independent gyms. Some people just don’t take gyms seriously. Some people believe we are a charity or a government-owned recreation facility, open to the public...

San Diego, California, the site of IHRSA’s 37th Annual International Convention & Trade Show, has acquired its share of descriptive monikers over the years. It is, among other things, the “Sun Dog” and “the City in Motion.” Both fit well with what will be taking place March 21-24 at the San Diego Convention Center. Sunny San Diego will, we’re sure, provide the perfect weather, and IHRSA and the city’s rich fitness community will, we guarantee, provide a wealth of rewarding activities. An estimated 10,000 industry practitioners and enthusiasts—club owners, operators, developers,...

Social media didn’t exist when I started my gym, X Fitness, from scratch in 2001. Yet, we started our social media ideology and philosophy before social media was introduced. We simply transferred our communication strategy to social media. Our social media strategy is premised on one principle – do the opposite of every other gym. What has worked out for X Fitness for almost two decades is to communicate differently than any other gym. By being the opposite, we stand out. Here are 6 elements of our social media strategy: 1. No personal selfies. 2. No pictures of me posing and flexing...