We’ve spent so much time shoveling driveways and walkways this winter! Getting over the winter blahs is tough but warm weather and sunshine is on the way. I’m certainly welcoming that with open arms. What is it about the better weather that puts us in a better mood? It makes us feel happier and more energetic. If you’re over the winter blues and in the mood to get more active, let’s put a “spring” in our step. Try Something New Let’s face it, after a rough winter it’s hard getting motivated. Let’s keep our enthusiasm going by trying something new! We’ve been stuck indoors...

Reprinted from Fitness Business Canada magazine November 2016 As a private club, we don’t have anywhere near the turnover in membership that many other fitness facilities have, so keeping things fun and fresh for members is a particularly important part of our job. First of all, of course core services and programs have to be very high quality in all ways and delivered with confidence and passion. When it’s time to introduce something new, we don’t reinvent the wheel, but rather we make small tweaks and changes to our longstanding programs that are already successful. For example,...

The difference between a good membership sales person and a great one is dramatic.  Good reps hit their goals most of the time.  Great reps consistently blow away their goals. How is this done? Here are a few tips that make the difference to become great.  From the initial contact whether it is on the phone, by email or text, or in person- they are genuinely excited to meet this prospect.  This is not just another prospect. Listen.  Great reps listen with their eyes and ears.  Get to know your potential member.  This is the only way you can.  Guide the conversation...

These four remarkable days might just transform your club … and your life!  “Surround yourself with greatness.” “Supercharge your growth.”             Ambitious, intelligent, and talented businesspeople instinctively seize on such maxims, and constantly seek out opportunities to pursue the grand goals that they pose.             For those in the health and fitness club industry, there’s no better place to do so than at IHRSA’s annual convention and trade...

Research tells us that physical activity is good for all older people. Aerobic exercise is especially good. It helps older adults to maintain physical independence, despite the effects of chronic disease. Even people well into their 90s can improve their aerobic fitness. Older adults who are aerobically fit are likely to have a better quality of life and enjoy a longer active life expectancy. Aerobic fitness is a measure of how well the body can move or work for longer than two minutes. To get aerobically fit, older adults must move the large muscles, such as those in their legs, trunk, and shoulders...