Many gyms, entrepreneurs, and trainer have been successful but no one in the history of the fitness industry has ever reached full fitness business potential because no one have ever solved the number one problem that prevents the actualization of full fitness business potential – the 10-90 Rule. Whoever solves the 10-90 Rule will make a fortune. Solving the 10-90 Rule is one of my many life’s missions. The 10-90 Rule is Fitness Darwinism – about 90% of the world will quit working out or never start. Only about 10% will work out consistently. One a fraction of the 10% will work out for life....

by Patricia Amend It’s inevitable. If one thing is certain in life and in the business world—it’s change. Fortunately, when it comes to the fitness industry, change often equals growth. Consider that, according to The IHRSA Global Report: The State of the Health Club Industry, in 2015, global industry revenue totaled $81 billion, as 151 million members visited 187,000 clubs. Just a year later, in 2016, those numbers had jumped to $83.1 billion in revenue, 201,000 clubs, and 162.1 million members. And, while last year we used the word “stability” to describe the Global 25 list...

As fitness leaders, we are quite well versed in what this term means. What does it mean however to your target market? Probably does not mean as much to your patron, as it does to us. Training the body to meet the demands of day to day, or a specific activity makes so much sense.  How to move better, and keep the body strong and functional for the average person should be the #1 priority for most as our population ages. But are we missing something around the term “functional fitness” in creating some appeal to our target audience? For many, functional fitness means a menu of movements...

Seeds are nutritional powerhouses. They can be easily added to salads and smoothies . Unlike nuts, they are easy to digest. Nuts can be difficult to digest because of their high protein count; and should be eaten in moderation as they are high in fat and calories. If you generally eat a limited amount of protein, 1/4 of a cup of nuts here and there will not be a problem for you. When eating nuts and seed, please make sure that they are organic and raw- not pasteurized or bleached and coated in salt or sugar. Seeds are nutritional powerhouses. They are a terrific snack and easy...

Nothing just happens. On page 278 of my Criminal Investigation book, I wrote: “Real-Life lesson #3,212. There are no coincidences, just connections.” I’ve taught this rule repeatedly to football players for 40 years and college law enforcement students for 2 decades. This lesson applies on any field and in any field. I use it in business for strategic decision-making. Last week, I received two messages. Neither message was a coincidence. The first was an email from a friend that included a link to a newspaper article listing Canada’s top 400 cities to live in 2017, published by MoneySense.ca ...

The International Health, Racquet & Sportsclub Association (IHRSA) recently released The IHRSA Latin American Report (Second Edition), sponsored by Hoist Fitness. This research publication, an update to its groundbreaking 2012 report, was produced in collaboration with Mercado Fitness (Argentina) and supported by Fitness Brasil. “Building upon the analysis provided in the first report, the second edition of The IHRSA Latin American Report contains the most comprehensive examination of key Latin American health club markets available anywhere,” said Jay Ablondi, IHRSA’s executive vice...