Selling is a natural thing, we do it all the time (“You should try this restaurant”, “You have to see this movie”, etc…); yet when we bring it into the realm of business something changes. Obviously having a pay-cheque at stake creates a different perspective (if you don’t buy my movie recommendation there is no effect on my life), but does selling have to be tense? Selling your product or service may never be as easy as recommending a restaurant, it can be easier than you’re currently doing it. How you sell, like most things, starts with your mindset. If your point-of-view is one of scarcity,...

It’s impossible for an independent startup gym to reach its full potential without an Online Presence. You might be able to survive without a powerful Online Presence but a new gym will not self-actualize without the strongest Online Presence possible. I started X Fitness from scratch 15 years ago, right in the middle of the early stages of the Online World, between the introduction of the World Wide Web and social media. I made a conscious decision to follow a communication plan based on what I use in coaching football – strategize and improvise, and organization and tactical decision-making...

In September, IHRSA released The 2016 IHRSA Health Club Consumer Report, produced by consultancy firm ClubIntel. This annual publication, based on a nationwide sample of more than 32,000 interviews, provides demographics and health, sports and fitness participation data on American health club consumers (people who have used a health club within the last 12 months). While the data comes from the United States, many aspects of the 108-page report have global relevance. The following are some key insights derived from the member behavior patterns observed in the study: Length of commitment Roughly...

You have heard of this term right? A supplement is pharmaceutical grade when it is 99% or more pure, without fillers, excipients, dyes, or unknown substances (reference: http://www.healingedge.net/store/article_supplement_facts.html ) In the business of supplements, it also is an indicator of quality and value, and drives prices up of the supplements. How can we make sure our exercise program design is the same grade of quality? The answers lie twofold: In the science behind the design. Too many times, I see trainers and programmers use the latest fad to design programs to keep...

I built my first gym in 1969 in the basement of my parent’s house, poor illiterate Italian immigrants who lived by a different kind of lifting – manual labour. I built my first gym as to change my dysfunctional obese 12 year-old self. I bought the basics with money earned from part-time jobs. Benches, bars, and plates were cheap. I was the only member. I couldn’t join a gym if I wanted to because there were none where I lived. The basement built the identity of three other gyms I built. The second was built in the basement in 1978, the first house my wife and owned. I coached a number of my fellow...

From the moment you woke up, your heart rate was abnormally accelerated and your mind racing with the TO DO’s for the day.  You just realized 3 very important commitments that were due yesterday.  At this point, you just chuckle and try to shrug it off, after all – you just pulled a 17 hour day.   What else were you supposed to do?! If you’ve ever had any experience similar to this, then what I have to share with you will be life transforming.  I know that sounds like a huge promise, but just hear me out. I’ve had several days like this, and frankly to some degree as I continue...