#FitnessTruth Will Grow to 30 Locations by 2019 World Gym International, is continuing to grow World Gym Athletics with new programming and more locations in the United States and around the world. World Gym Athletics is an exclusive, studio-style, small group training program that combines the best of HIIT, Olympic lifting and functional training. Since launching last year, World Gym Athletics has hosted 10 certifications attended by over 400 coaches from around the United States.  There are currently 13 World Gym locations in the United States with World Gym Athletics programs.  By the end of next...

Rainer Schaller, CEO and founder of the McFIT GLOBAL GROUP and inventor of the fitness discount strategy, presented his vision for the development of the fitness industry at FIBO CHINA in Shanghai. "We have to move away from the idea that fitness is linear and create customised offers for people. Fitness must be accessible to anybody regardless of age, origin or income," says Schaller at the Chinese equivalent of the world's largest trade fair for fitness, wellness and health, FIBO. More than 170 million people worldwide already take part the number one sport: fitness. And this number is growing...

Johnson Health Tech North America, Inc. recently announced that its commercial brand, Matrix Fitness, was awarded the 2018 Gold’s Gym Equipment Vendor of the Year, its fifth such honor in the past nine years. Gold’s Gym franchisees from 29 states and 28 countries ranked vendors in several areas, such as customer satisfaction and overall product quality, to name Matrix Fitness the Vendor of the Year in the Equipment category. Matrix has previously won the award in 2009, 2012, 2013, and 2016. Gold’s Gym and its Gold’s Gym Franchisee Association (GGFA) collaborated on this year’s Convention...