The expansion reinforces the company’s leadership in digital innovation in the global fitness market Life Fitness, announced that it has partnered with Equinox, a leading high performance lifestyle destination, to launch the first Apple GymKit-enabled health club in Canada. Equinox’s Yorkville location in Toronto is the first club to add the new equipment, with others following later this year. The technology lets exercisers tap their Apple Watch to compatible Life Fitness cardio machines, including ellipticals, treadmills, step mills and stationary bikes, for seamless and accurate data...

As demand for PLAE products continues to grow throughout the U.S. and world, the company has hired veteran strength & conditioning coach Gary Schofield, Jr. as director of Southeast sales. Schofield, ATC/L, CSCS*D, RSCC*D, has been a certified athletic trainer through the National Athletic Trainers’ Association (NATA) for 23 years, and is a longtime certified strength and conditioning specialist with distinction via the National Strength & Conditioning Association (NSCA). “We are thrilled to have Gary join the PLAE team, and are confident that his extensive industry experience and relationships...

Fitter International Inc (Fitter) & Reactive Training, LLC, announced today further expansion into fitness clubs and physical therapy facilities, bringing the Core-Tex reactive training device to professional and recreational athletes and patients throughout Canada. Launched in 2009 by recognized fitness expert and best-selling author Anthony Carey, M.A., CSCS, MES, the Core-Tex combines dynamic strength, cardiovascular endurance, razor sharp reaction, flexibility and balance into one design, creating the optimal training environment. The Core-Tex is specifically designed to provide a multi-dimensional...

Global fitness business coaching company NPE has signed an exclusive three-year partnership with canfitpro, the largest provider of education in the Canadian fitness industry. The partnership offers canfitpro’s 25,000+ members access to NPE’s education, tools, and coaching, in addition to the certification and professional support offered by canfitpro. canfitpro certifies more than 10,000 fitness professionals each year. NPE helps fitness professionals and business owners grow their business and create the life they want—and since 2006 has served over 36,000+ fitness businesses in 96 countries. “The...