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September Issue of Fitness Business CanadaFitness Business Canada is the only national magazine serving the owners, managers, staff and independent fitness professionals throughout the health & fitness industry in Canada.


Our Mission

Network health and fitness businesses and professionals across Canada.
Educate and train readers to raise levels of member/client health and fitness.
Establish beneficial contacts between health and fitness businesses and industry suppliers to the Canadian market.






Our 2019 Media Kit

Click Here to view our 2019 Media Kit

*for USD click here


To get started right away
Contact Lori Longwell, VP Sales
e:  lori@Fitnet.ca
tf: (905) 873 – 0850.

Inform Inspire Engage





Facility Owners, Directors, Managers and Leaders use Fitness Business Canada, Fitness Trainer Canada and the monthly FitNet e-news as a national network of management knowledge teamed with industry news.FBC meets their most requested editorial topic, quality information on fitness equipment and accessories. FBC delivers the most important buyers in the market.

Club and Fitness Centre Staff, Personal Trainers, Sport Specific Trainers, Rehab and Wellness Specialists use the FBC publication package to stay current in the professional fitness world, learn about new training accessories and equipment usage and find cutting edge exercise programs, certification issues and industry news important to their careers.

Over 19,000+ FBC readers are the buyers, specifiers and influencers making product decisions daily. Advertisers are featured in product editorial as important suppliers and supporters to the industry.

Use FBC to promote your products, dramatize your company’s capabilities and build your brand.

2019 Editorial Calendar


2019 Winter       Spring            Summer      Fall
The Year Ahead Outstanding leaders and achievers share their experiences to date and their outlook on the year ahead Profit Centres Ancillary revenue streams for clubs Retention and Customer Service Marketing & Sales
EXECUTIVE FOCUS Technology Business Services Creating a VIP Environment Professional Development
SPECIAL Conference Spotlight – IHRSA 2019 San Diego Staff Training Expanded What’s New products and services Conference Spotlight:
canfitpro world fitness expo
FBC TRAINER HIGHLIGHTS FBC Trainer topics vary issue to issue subject to reader feedback and current industry events and issues. Topic areas include but are not limited to: personal training (i.e. business strategies, sales), group exercise, trends, retention, events, new products and services.


New Product Announcements & Industry News

New Product Announcements
If you have a product that launched in the Canadian market within the past 3 months please send a 300 dpi image and 75 word technical description along with reader contact information to lori@fitnet.ca.

Note: All industry claims will be removed from the narrative i.e. best on the market; highest industry standards, etc.

Industry News:
part of our networking is to relay industry related news to our Canadian readers. Of particular interest are items that include a Canadian Connection. Send your health, fitness and wellness industry related news to lori@fitnet.ca for consideration in the next available issue


 Why Canada?

Canada is a major market for health and fitness equipment and related products. With a population of 34.5 million and a GDP of $1.74 trillion, Canada is the biggest trading partner of the U.S., importing over $50 million in commercial fitness products each year.

Fitness Business Canada has long been established as the single trade publication for this industry. International fitness publications have only minor circulations in Canada. FBC is known respected and supported by all sectors throughout the country.

Canada is different. Government regulation differs from the U.S. and international markets. Our health care system is different. Currency, product standards, customer attitudes, provincial diversitey, the French language and special status of Quebec – all are part of doing business in Canada.

Fitness Business maintains the Canadian Product and Service Directory: providing an annual print publication in the September issue plus year round access, with product search features on the FBC website at www.fitnessbusinesscanada.com. Facilities use the FBC Directory to locate products and suppliers who serve the Canadian market.

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